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THIS Beauty is an American clean beauty webshop founded by Ashley Robertson, offering a curated collection of lip and nail products made with clean, vegan-friendly ingredients. The brand is built around the philosophy that fewer, better products are all a daily beauty routine needs.

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At a glance

About THIS Beauty

Main category
Clean beauty
Main assortment
Lip products, nail polish, accessories
Free shipping from
$75
Formulation
Gluten free, paraben free, vegan friendly
Packaging
Recyclable
Prices from
$22
Customer service
Founded by
Ashley Robertson
THIS Beauty positions itself in the clean beauty segment, targeting consumers who are looking to simplify their routine without sacrificing quality or performance. The brand was founded after years of product testing by Ashley Robertson, who set out to replace excess with a tight, thoughtfully formulated collection. Products are gluten free, paraben free, vegan friendly, and come in recyclable packaging, placing the brand in a conscious mid-to-premium price range. The typical THIS Beauty customer values ingredient transparency and prefers a minimal but effective approach to everyday beauty.
June 2026

Active promotions

Ready to use with your order at THIS Beauty.

Free shipping on all orders above a set order value, encouraging customers to add an extra product to reach the threshold.
To the shop
A bundle discount when purchasing two or more products from the same collection, such as a lip and nail combination.
To the shop
Recent

THIS Beauty in the news

Recent updates and background about THIS Beauty, summarised in our own words.

THIS Beauty

THIS Beauty launches with a curated clean lip collection

THIS Beauty debuted with a focused range of lip products, including The Color Stick and Always On, all formulated without parabens or gluten. The collection is designed to replace multiple products with a single high-performing option.

THIS Beauty

Founder Ashley Robertson on building a beauty brand with less

After years of testing products across the beauty industry, Ashley Robertson created THIS Beauty around the idea that a smaller, cleaner collection can outperform an overcrowded one. The brand's philosophy, less is better when done right, shapes every product decision.

THIS Beauty

THIS Beauty expands into nail care with The Polish

Alongside its lip range, THIS Beauty offers The Polish, a nail product available in shades such as Bestie, Slip, Posh, and Mood, priced at $26. The addition rounds out the brand's vision of a complete, minimal daily beauty routine.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about THIS Beauty

Answers to the most common questions, based on search behaviour and our own research.

Is THIS Beauty a trustworthy webshop?

THIS Beauty is a webshop founded by Ashley Robertson with a clearly stated brand philosophy and publicly listed contact details. Customer support can be reached directly via [email protected].

Do I get free shipping from THIS Beauty?

Yes, THIS Beauty offers free shipping on orders over $75.

How can I contact THIS Beauty if something is wrong with my order?

You can reach THIS Beauty by emailing [email protected] or by filling out the contact form on their website.

Are THIS Beauty products vegan and clean?

All products in the THIS Beauty collection are described as gluten free, paraben free, and vegan friendly, and they come in recyclable packaging.

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