Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
theBalm Cosmetics is an American makeup brand founded in 2004, offering a broad range of face, eye, lip, and cheek products through its own webshop. The brand positions itself in the accessible mid-range segment, combining quality ingredients with playful product names and a focus on quick, everyday looks.
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We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
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Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
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The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Thebalm
Founded
2004
Main category
Cosmetics and makeup
Product range
Face, eyes, lips, cheeks, skincare
Price range
From $10.00
Formulations
Vegan, cruelty-free, paraben-free options available
Platform
Shopify
Customer service
Via email and FAQ pages
Social media
Instagram, Facebook, YouTube, TikTok
theBalm was founded in 2004 after its founder left a previous career to create makeup that was missing from her own routine. The brand targets beauty enthusiasts who want effective, wearable results without spending a lot of time or money, with most products priced between roughly $10 and $25. theBalm emphasizes clean, vegan, and cruelty-free formulations across several of its lines, including talc-free setting powders and products containing bio-retinol and plant-based ingredients. The webshop covers a wide range of categories from skincare and complexion to eyes, lips, and cheeks, making it a one-stop destination for everyday cosmetics.
Active promotions
Ready to use with your order at Thebalm.
Discount on a bundle or kit combining multiple products from the same category, such as a lips or face kit at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free standard shipping on orders above a certain order value, applied automatically at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Thebalm in the news
Recent updates and background about Thebalm, summarised in our own words.
Bafana Bafana's World Cup Return Seen as Positive Moment for South Africa
The return of the South African national football team, known as Bafana Bafana, to the World Cup has been described as a meaningful and uplifting development for the country. Commentators have highlighted the emotional significance of this achievement for South African supporters. The qualification is viewed as a source of national encouragement.
Visit Thebalm →Revlon Launches Affordable Lip Balm and Mask Hybrid Product
Revlon has introduced a lip treatment priced at $12 that combines the properties of a lip balm and a lip mask. The product has been noted for its glimmering finish and dual-purpose functionality. It offers an accessible option for consumers looking for affordable lip care.
Visit Thebalm →CEO Couple Completes Sale of Coral Gables Home for $27.5 Million
A couple, both active in executive leadership roles, has sold their residential property located in Coral Gables for a total of $27.5 million. The transaction was reported alongside photographs of the property. The sale represents one of the notable real estate deals in the area.
Visit Thebalm →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Thebalm
Answers to the most common questions, based on search behaviour and our own research.
Is theBalm a reliable webshop?
theBalm Cosmetics has been operating since 2004 and runs its own official webshop powered by Shopify. The site includes a refund policy, shipping and returns information, and a contact option via email, which are standard indicators of a legitimate retailer.
What is the return policy at theBalm?
theBalm has a dedicated Shipping and Returns page as well as a Refund Policy listed on its website. Customers are advised to check those pages directly for the current terms, as specific timeframes are not stated on the homepage.
Does theBalm offer free shipping?
The webshop notes that shipping costs and discounts are calculated at checkout. Specific free shipping thresholds are not mentioned on the homepage, so it is worth checking the checkout page or FAQ section for current shipping conditions.
Are theBalm products suitable for sensitive or acne-prone skin?
Several theBalm products are described as non-comedogenic, paraben-free, and clean, including the Quiet on Set Setting Powder. Customers with specific skin concerns are advised to check individual product pages for the full ingredient list and suitability information.
Your turn
Do you have experience with Thebalm?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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- 3 Trigger a donation Plus a chance at € 250 cash per month
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Share your photo review about Thebalm
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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