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THE GREAT. is a ready-to-wear fashion label founded by Emily Current and Meritt Elliott, offering clothing rooted in playful, nostalgic interpretations of American wardrobe classics. The brand sells directly through its own webshop, with a range that spans everyday basics, sleepwear, outerwear, and denim.
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About THE GREAT.
Free shipping from
$100
Main category
Ready-to-wear fashion
Founders
Emily Current and Meritt Elliott
Target audience
Primarily women, also men and children
Price segment
Premium
Ships to
Worldwide (multiple currencies supported)
Sale section
Available across multiple categories
Custom options
Custom embroidery available
THE GREAT. occupies a premium segment of the women's ready-to-wear market, appealing to customers who gravitate toward relaxed, considered dressing with a vintage-influenced sensibility. The label is shaped by the creative vision of its two founders, Emily Current and Meritt Elliott, whose personal aesthetic runs clearly through every category. The assortment is broad enough to build a full wardrobe around, covering everything from tees and sweatshirts to dresses, sleep collections, and outerwear, while maintaining a consistent visual identity. A separate section called THE GREAT. Outdoors and a children's and men's range suggest the brand is expanding beyond its core womenswear audience.
Active promotions
Ready to use with your order at THE GREAT..
Free shipping on all orders over $100, applied automatically at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal sale offering reduced prices across multiple categories including dresses, sweaters, outerwear, sleepwear, and accessories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
THE GREAT. in the news
Recent updates and background about THE GREAT., summarised in our own words.
Ancient crocodile species identified in Great Sphinx limestone
Researchers have identified a previously unknown ancient crocodile species within the same type of stone used to construct the Great Sphinx. The discovery was made while examining the geological material associated with the iconic Egyptian monument. This finding adds a new entry to the known record of prehistoric crocodilian life.
Extinct crocodilian discovered in stone from the Great Sphinx site
An extinct species of crocodilian has been identified within the rock material connected to the construction of the Great Sphinx. The specimen represents a species no longer alive today and contributes to the understanding of ancient reptilian biodiversity in the area. The find was reported in the context of paleontological research tied to the monument's building materials.
Fossil crocodile species found in rocks linked to the Great Sphinx
A newly identified crocodile species has been found preserved in the rock formations from which the Great Sphinx was built. The discovery provides additional insight into the ancient fauna that once existed in the region. Scientists documented the find as part of ongoing study of the geological context surrounding the monument.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about THE GREAT.
Answers to the most common questions, based on search behaviour and our own research.
Is THE GREAT. a trustworthy webshop?
THE GREAT. is the official direct-to-consumer webshop of an established American ready-to-wear label founded by Emily Current and Meritt Elliott. The brand operates its own physical stores in addition to the online shop, which is a reasonable indicator of an established retail presence.
Do you get free shipping at THE GREAT.?
Yes, THE GREAT. offers free shipping on orders of $100 or more.
Does THE GREAT. ship internationally?
The webshop supports a large number of currencies and countries at checkout, which indicates that international shipping is available to many regions worldwide.
Does THE GREAT. have a sale section?
Yes, the webshop includes a dedicated sale section covering multiple product categories including tees, sweaters, dresses, tops, bottoms, outerwear, sleepwear, accessories, swimwear, and men's and children's items.
Your turn
Do you have experience with THE GREAT.?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about THE GREAT.
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
