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The Comfort Cub Program is a 501(c)(3) nonprofit organization based in Encinitas, California, that provides weighted therapeutic teddy bears to people experiencing grief, loss, or trauma. The organization partners with hospitals, schools, and other institutions across the United States to distribute its products to those in need.

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At a glance

About The Comfort Cub

Organization type
501(c)(3) nonprofit
Tax ID
46-4057926
Main product
Weighted therapeutic teddy bears
Customer service
Monday through Friday, response within 24 hours
Phone
(888) 595-6671
Headquarters
Encinitas, CA, United States
Physical location
No physical storefront
Target audience
People experiencing grief, loss, or trauma
The Comfort Cub was founded by Marcella Johnson following her personal experience with grief and Broken Heart Syndrome, a medically recognized condition also known as takotsubo cardiomyopathy. The organization operates in the intersection of therapeutic wellness and nonprofit charity, offering weighted teddy bears designed to provide deep touch pressure comfort to adults and children dealing with significant emotional loss. Products can be purchased through the online shop, while the nonprofit also distributes bears through partner organizations. The Comfort Cub occupies a mission-driven niche, serving bereaved individuals, trauma survivors, and mental health support networks rather than a general consumer audience.
September 2026

Active promotions

Ready to use with your order at The Comfort Cub.

Donate a Comfort Cub on behalf of someone in need, gifting a weighted therapeutic bear to a grieving individual through a partner hospital or school.
To the shop
Free shipping on orders above a certain amount when purchasing Comfort Cubs through the online shop.
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Recent

The Comfort Cub in the news

Recent updates and background about The Comfort Cub, summarised in our own words.

FOX 5 New York

FOX 5 New York covers therapeutic weighted teddy bear

FOX 5 New York reported on The Comfort Cub, a weighted teddy bear designed for therapeutic purposes. The product is intended to provide comfort to those experiencing grief or emotional distress. Specific details about the coverage were limited in the available information.

The American Bazaar

Therapeutic bears to reach over 1,000 families of 9/11 victims

More than 1,000 families who lost loved ones in the September 11 attacks are set to receive weighted therapeutic teddy bears as part of a commemorative initiative tied to the 25th anniversary. The effort was covered by The American Bazaar. The bears are designed to offer physical and emotional comfort to people dealing with long-term grief.

National News Desk

Comfort Cub nonprofit extends support to 9/11 victims' families

The Comfort Cub, a nonprofit organization, announced an effort to bring emotional support to families who lost relatives in the September 11 attacks. The initiative was reported by National News Desk as part of activities surrounding the 25th anniversary. The organization uses weighted therapeutic bears as a tool to help people cope with grief.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about The Comfort Cub

Answers to the most common questions, based on search behaviour and our own research.

Is The Comfort Cub a legitimate and trustworthy organization?

Yes. The Comfort Cub Program is a registered 501(c)(3) nonprofit organization with Tax ID 46-4057926, based in Encinitas, California. It partners with hospitals, schools, and organizations across the United States.

How can I contact The Comfort Cub if I have a question about my order?

The Comfort Cub can be reached by phone at (888) 595-6671 or by email at [email protected]. The team aims to respond to inquiries within 24 hours during business hours, Monday through Friday, excluding federal holidays.

Can I buy a Comfort Cub online, or is it only available through organizations?

Comfort Cubs can be purchased directly through the online shop on the website. The organization also distributes bears through partner hospitals, schools, and other institutions.

What is the purpose of a weighted teddy bear for grief or trauma?

The Comfort Cub is designed to provide therapeutic comfort through deep touch pressure, a technique intended to support people experiencing Broken Heart Syndrome or significant emotional loss. It was created as a tangible tool for grief, trauma, and mental wellness support.

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