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Mason's Daughter is a contemporary women's clothing brand available exclusively through The Avenue, offering a curated mix of elevated everyday essentials and statement pieces. The brand is led by designer Lyndsey Zorich and presents two distinct lines: the main Mason's Daughter collection and the premium MASON by Mason's Daughter atelier line.

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At a glance

About The Avenue

Main category
Women's clothing
Brand lines
Mason's Daughter and MASON by Mason's Daughter
Price range
From $168 to $795
Atelier appointments
Available by text or email
Atelier contact
(832) 888-6623 or [email protected]
New customer discount
15% off with email sign-up
Target audience
Women, contemporary fashion
Exclusive to
The Avenue
Mason's Daughter positions itself in the mid-to-premium segment of contemporary women's fashion, with individual pieces ranging from around $168 for knitwear to $795 for formal gowns. The brand targets women who appreciate considered, wearable style with a playful twist, blending classic silhouettes with unexpected details such as Aztec prints and Liberty London fabrics. The atelier line, MASON by Mason's Daughter, is available by appointment via text or email and caters to customers seeking more tailored or occasion-ready pieces. The brand is sold exclusively through The Avenue, which emphasises its boutique, curated positioning rather than a mass-market approach.
October 2026

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Frequently asked questions

What others ask about The Avenue

Answers to the most common questions, based on search behaviour and our own research.

Is The Avenue a reliable webshop?

The Avenue is an independent boutique webshop that carries Mason's Daughter exclusively. The shop provides customer care via email and offers a dedicated FAQ, shipping and returns policy, and a privacy policy for transparency.

How can I contact customer service at The Avenue?

Customer care can be reached by email at [email protected] or by text at (832) 888-6623. The atelier is also available by appointment through those same contact details.

What is the return policy at The Avenue?

The Avenue has a shipping and returns policy listed on the website. Customers are advised to consult the dedicated Returns page for specific conditions and timelines.

Can I get a discount on my first order at The Avenue?

New subscribers to the email list receive 15% off their first purchase. SMS subscribers are also notified first about new products, promotions, and exclusive events.

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