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Traverse City Whiskey Co. is a Michigan-based craft whiskey producer that uses the region's extreme climate conditions to age its whiskey expressions. The company sells its products online and operates physical tasting locations in Traverse City and Ferndale, Michigan.
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About Tcwhiskey
Main product
Craft whiskey and bourbon
Alcohol content
43% Alc./Vol. (86 proof)
Brand origin
Traverse City, Michigan, USA
Additional products
Cocktail cherries, branded gear
Physical locations
2 (Traverse City and Ferndale, MI)
Customer service phone (Traverse City)
(231) 922-8292
Customer service phone (Ferndale)
(248) 602-2122
Segment
Premium craft spirits
Traverse City Whiskey Co. positions itself in the premium craft spirits segment, drawing on the distinct seasonal swings of northern Michigan to influence the aging process of its bourbon and whiskey lineup. The brand targets whiskey enthusiasts who appreciate regional provenance and handcrafted production, from grain selection through to final bottling. Alongside whiskey, the company sells cocktail cherries grown locally in Traverse City, branded merchandise, and shares cocktail recipes, making it a lifestyle-oriented spirits brand rather than a purely transactional retailer. With a corporate production facility and a public stillhouse in Traverse City, plus an outpost location in the Detroit suburb of Ferndale, the company blends direct-to-consumer online sales with in-person hospitality.
Active promotions
Ready to use with your order at Tcwhiskey.
Free shipping on orders above a set minimum order value when purchasing whiskey or merchandise through the online shop.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal bundle offer combining a bottle of whiskey with a jar of Traverse City cocktail cherries at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Tcwhiskey in the news
Recent updates and background about Tcwhiskey, summarised in our own words.
Traverse City Whiskey Co. opens new location in Ferndale
Traverse City Whiskey Co. has opened an outpost location in Ferndale, Michigan, operating under the name The Outpost. The new venue expands the brand's presence beyond its original base in northern Michigan.
Visit Tcwhiskey →The Outpost by Traverse City Whiskey Co. launches in Ferndale
Traverse City Whiskey Co. has established a new location called The Outpost in Ferndale, Michigan. The opening marks a step in the company's broader efforts to reach customers in the greater Detroit area.
Visit Tcwhiskey →Traverse City Whiskey Co. introduces Harvest Cream Liqueur
Traverse City Whiskey Co. has released a product called Harvest Cream Liqueur. The item was noted by regional publication The Northern Express as a new addition to the company's lineup.
Visit Tcwhiskey →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Tcwhiskey
Answers to the most common questions, based on search behaviour and our own research.
Is Traverse City Whiskey Co. a reliable online shop?
Traverse City Whiskey Co. is an established Michigan-based distillery with multiple physical locations and a direct online storefront. The company has received press coverage and awards, and provides customer service by phone at two separate locations.
Can I return a product if I am not satisfied?
Traverse City Whiskey Co. has a returns policy linked in the footer of their website. For specific conditions and procedures, it is advisable to check the returns page directly or contact customer service before placing an order.
What phone number can I use to contact Traverse City Whiskey Co.?
The Traverse City locations can be reached at (231) 922-8292, while the Ferndale Outpost can be contacted at (248) 602-2122. An email contact form is also available on the website.
Does Traverse City Whiskey Co. ship whiskey online?
Traverse City Whiskey Co. offers an online shop where whiskey and other products can be purchased. Shipping availability may depend on local alcohol delivery regulations, so it is recommended to check the website for details specific to your state.
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