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Sweed Beauty is a vegan and clean beauty brand founded by makeup artist Gabriella Elio, drawing on more than 20 years of professional experience in the industry. The brand offers a range of makeup, serums, and tools designed to combine professional performance with clean formulations.

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At a glance

About SWEED BEAUTY

Free shipping from
$50
Duties and taxes
Included in price
Product range
Makeup, serums, lashes, brushes, tools
Founded by
Gabriella Elio, makeup artist
Formula
Vegan and clean beauty
First purchase discount
15% off with newsletter signup
Ships to
Multiple countries including US, UK, Sweden, Germany, France, Italy, Canada
Prices from
$10
Sweed Beauty positions itself in the mid to premium segment of the clean beauty market, targeting consumers who want makeup that meets professional standards without compromising on clean and vegan ingredients. The brand was built on the expertise of its founder, Gabriella Elio, a professional makeup artist, which gives the product range a distinct editorial and performance-driven character. Sweed is particularly known for its award-winning mascaras and its prostaglandin-free eyelash serum, products that appeal to beauty-conscious consumers looking for effective alternatives to conventional formulas. The webshop ships internationally, with duties and taxes already included in the price, and free shipping on orders above 50 dollars.
September 2026

Active promotions

Ready to use with your order at SWEED BEAUTY.

Sign up for the Sweed Beauty newsletter and receive 15% off your first order.
To the shop
Free shipping on all orders of $50 or more, with duties and taxes already included in the price.
To the shop
Recent

SWEED BEAUTY in the news

Recent updates and background about SWEED BEAUTY, summarised in our own words.

Good Morning America

SWEED BEAUTY Featured in GMA Deals and Steals Segment

SWEED BEAUTY was included in a beauty-focused Deals and Steals segment on Good Morning America. The segment highlighted a selection of beauty products available at promotional pricing. Good Morning America regularly features such segments to spotlight various beauty brands and offers.

ABC News - Breaking News, Latest News and Videos

Sweed Beauty featured in GMA Deals and Steals Beauty segment

Sweed Beauty was included in a Deals and Steals beauty segment on Good Morning America, as reported by ABC News. The segment highlights promotional offers on beauty products. No further product details are available from the source data.

instyle.com

InStyle editor reviews lightweight skin tint from Sweed Beauty

An editor at InStyle, who generally avoids traditional foundations, tested a lightweight skin tint from Sweed Beauty. The product is noted for creating a smooth, luminous finish on the skin. The brand has also been associated with artist Sabrina Carpenter.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about SWEED BEAUTY

Answers to the most common questions, based on search behaviour and our own research.

Is Sweed Beauty a reliable webshop?

Sweed Beauty is a registered brand with an international webshop that serves customers across multiple countries. The brand was founded by professional makeup artist Gabriella Elio and has received industry recognition through award-winning products, which points to an established presence in the beauty market.

Does Sweed Beauty offer free shipping?

Yes, Sweed Beauty offers free shipping on all orders of $50 or more. Duties and taxes are already included in the prices shown, so there are no unexpected costs at checkout.

Can I get a discount on my first Sweed Beauty order?

Sweed Beauty offers 15% off your first purchase when you sign up for their newsletter. This discount is applied automatically after registration.

Are Sweed Beauty products vegan and cruelty-free?

Yes, Sweed Beauty explicitly positions its entire range as vegan and clean beauty. The brand also maintains what it calls Sweed Standards, which outlines its philosophy regarding ingredients and formulations.

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Your review = real impact + chance to win €250

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  3. 3 Trigger a donation Plus a chance at € 250 cash per month
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