Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Subset is an American online retailer specialising in organic cotton innerwear, including underwear, bras, and loungewear for women and men. The brand has over 13,000 five-star reviews and is certified by the Global Organic Textile Standard.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
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How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
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Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Subset
You write a review, we donate to a good cause on your behalf.
No donations have been made for Subset yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Subset
Free shipping from
$75 (U.S. orders)
Main assortment
Organic cotton underwear, bras, loungewear, robes, socks
Target audience
Women and men seeking sustainable everyday basics
Certification
Global Organic Textile Standard (GOTS)
Founded
2018 (as Knickey, rebranded to Subset in 2023)
Prices from
$20 per item
Customer reviews
Over 13,000 five-star reviews
Starter Set
5 bestsellers available from $85
Subset positions itself in the premium basics segment, targeting consumers who prioritise both daily comfort and environmental accountability. Originally launched in 2018 under the name Knickey, the brand rebranded to Subset in 2023 and expanded its range of sustainable innerwear beyond underwear alone to include bras, loungewear, robes, and accessories. The company is co-founded by Cayla O'Connell Davis and Lauren Sagadore, who bring over a decade of combined experience in product development, supply chain management, and sustainability. Subset distinguishes itself through GOTS certification, fit-first design principles, and a stated commitment to ethical manufacturing rather than greenwashing.
Active promotions
Ready to use with your order at Subset.
Free scrunchie included with purchases over $125
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
15% off plus a free gift when purchasing the Starter Set
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Subset in the news
Recent updates and background about Subset, summarised in our own words.
Overview of Pikachu subset cards for Pokémon TCG 30th anniversary
The Pokémon Trading Card Game is releasing a special Pikachu subset as part of its 30th anniversary celebrations. The subset includes multiple cards, each created by a different artist contributing to the commemorative collection.
PAPILLON trial final results show lasting survival in lung cancer group
The final results of the PAPILLON trial have been published, confirming long-term survival outcomes in a specific group of lung cancer patients. The findings provide additional clinical evidence regarding treatment effectiveness in this patient subset.
SP100 and Subset referenced in financial discussion
A post on the financial platform Moomoo references both SP100 and Subset in the context of a market-related discussion. The available information is limited, and no further details can be confirmed from the source data.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Subset
Answers to the most common questions, based on search behaviour and our own research.
Is Subset a reliable webshop?
Subset has accumulated over 13,000 five-star reviews and has been featured in publications such as Harper's Bazaar, Glamour, The Strategist, and British Vogue. The brand holds Global Organic Textile Standard (GOTS) certification, which independently verifies its sustainability and manufacturing claims.
Does Subset offer free shipping?
Subset offers free shipping on U.S. orders over $75. Orders below that threshold may be subject to a shipping fee.
What sizes and styles does Subset carry?
Subset offers women's underwear in styles including thongs, bikinis, briefs, hipsters, boyshorts, and maternity cuts, with low-waist, mid-waist, and high-waist options. Bras are available as triangle, keyhole, and scoop bralette styles. Men's options include boxer briefs, house pants, robes, and socks.
Is Subset underwear actually organic?
Subset uses organic cotton across its innerwear range and holds GOTS certification, which is an internationally recognised standard for organic textiles covering both environmental and social criteria throughout the supply chain.
Your turn
Do you have experience with Subset?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Subset
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
