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Soohyang is a South Korean premium fragrance brand offering candles, diffusers, wax tablets, incense, and car air fresheners through its official webshop. The brand ships internationally to a wide range of countries and positions itself in the premium segment of lifestyle and home fragrance.

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At a glance

About Soohyang

Country of origin
South Korea
Main categories
Candles, Diffusers, Wax Tablets, Incense, Car Air Fresheners, Perfume
Segment
Premium fragrance lifestyle
Production
All products made in South Korea
International shipping
Yes, ships to a large number of countries worldwide
Customer service email
Customer service phone
+82 (0)2 516 5618
Headquarters
Goyang-si, Gyeonggi-do, South Korea
Soohyang, whose name means 'exceptional fragrance' in Korean, was founded by Kim Soohyang and takes its philosophy directly from its founder's name and vision. The brand targets fragrance-conscious consumers who view scent as a personal and spatial statement, comparable to choosing the right music or clothing. Products sit firmly in the premium lifestyle segment, with an emphasis on sensory experience and aesthetic design. All Soohyang products are manufactured in South Korea, and the brand also collaborates with other labels to introduce new and original fragrances.
October 2026

Active promotions

Ready to use with your order at Soohyang.

Free shipping on orders above a certain order value, available for selected international destinations.
To the shop
Introductory discount on a fragrance discovery set for first-time buyers, allowing customers to sample multiple scent profiles at a reduced price.
To the shop
Recent

Soohyang in the news

Recent updates and background about Soohyang, summarised in our own words.

스포츠조선

Im Soo-hyang shares how taking up running changed her life

South Korean actress Im Soo-hyang has spoken publicly about the effects that regular running has had on her daily life. She noted that her public profile as a celebrity played a role in how she experienced the activity. The remarks drew attention to her ongoing lifestyle changes.

스포츠조선

Im Soo-hyang sold her sports car and moved to a smaller home after burnout

Im Soo-hyang has spoken openly about experiencing burnout, which led her to make several significant lifestyle changes, including selling her sports car and moving to a smaller residence. She described this period as one of reordering her priorities and simplifying her life. Her comments were made during an appearance on a television programme.

매일경제

Im Soo-hyang leaves 60-pyeong Cheongdam-dong villa for a smaller home

Actress Im Soo-hyang has moved out of her approximately 60-pyeong villa in Seoul's Cheongdam-dong neighbourhood and into a new, smaller property. She indicated that her living space has been reduced by roughly half. The move is consistent with a wider period of personal and lifestyle change she has spoken about publicly.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Soohyang

Answers to the most common questions, based on search behaviour and our own research.

Is Soohyang a reliable webshop?

Soohyang is a registered South Korean company (business registration number 869-81-00204) operating under the name uc218ud5a5(uc8fc), led by CEO Kim Soohyang. The brand has a physical address, a listed phone number, and an official email address, which are standard indicators of a legitimate business.

Does Soohyang ship internationally?

Yes, Soohyang ships to a large number of countries worldwide, including destinations in Europe, the Americas, Asia, Africa, and Oceania. Customers can select their destination country during checkout.

How can I contact Soohyang's customer service?

Soohyang can be reached by phone at +82 (0)2 516 5618 or by email at [email protected]. These are the official contact details listed on the brand's website.

What kinds of fragrance products does Soohyang sell?

Soohyang sells a range of fragrance products including candles, reed diffusers, wax tablets, incense, car air fresheners, and perfume. Products are available in multiple scent profiles so customers can find a fragrance that suits their personal taste.

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