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Soleil Toujours is an American sun care brand that positions itself at the intersection of luxury skincare and mineral SPF protection. The brand offers a range of face, body, lip, and eye products formulated with at least 70% organic ingredients and exclusively mineral UV filters.

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At a glance

About Soleiltoujours

Main category
Sun care and SPF skincare
Product range
Face, body, lip and eye SPF products
SPF type
100% mineral (zinc oxide based)
Organic content
70% or more organic ingredients
Free shipping from
$75 on all US orders
Certifications
Vegan, cruelty-free, reef-safe, carbon neutral
Packaging
90% petroleum-free plastic, FSC-certified cartons
Prices from
$20 (cosmetic bag) to $68 (eye cream)
Soleil Toujours operates in the premium sun care segment, targeting consumers who want effective SPF protection without compromising on skincare quality or ethical standards. The brand was founded by Valerie McMurray with the philosophy that daily sun protection should enhance skin rather than merely shield it. All products are built around the proprietary EcoSun Complex, which combines Vitamin C, Vitamin E, Red Algae, and Bisabolol, and are free from chemical UV filters such as oxybenzone and octinoxate. The brand runs its global operations at a net-zero carbon footprint and donates a portion of proceeds to coral reef restoration through the GoldenEye Foundation in Jamaica.
October 2026

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To the shop
Free standard shipping on all US orders over $75, with no discount code required at checkout.
To the shop
Recent

Soleiltoujours in the news

Recent updates and background about Soleiltoujours, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Soleiltoujours

Answers to the most common questions, based on search behaviour and our own research.

Is Soleil Toujours a trustworthy webshop?

Soleil Toujours is an established American sun care brand founded by Valerie McMurray, with products sold through its own webshop and via stockists. The brand holds vegan, cruelty-free, reef-safe, and carbon-neutral certifications, and operates in partnership with organisations such as Cooleffect.org and the GoldenEye Foundation.

Does Soleil Toujours offer free shipping?

Yes, Soleil Toujours offers free shipping on all US orders over $75. Orders below this threshold may incur shipping costs.

Can I return products to Soleil Toujours?

Soleil Toujours has a returns process in place. Customers can initiate a return through the account section of the website using the Start A Return option.

Are Soleil Toujours sunscreens safe for sensitive skin and the environment?

The products use only mineral UV filters and are free from parabens, sulfates, silicones, phthalates, and chemical filters such as oxybenzone and octinoxate. All formulas are reef-safe and vegan, making them suitable for consumers with sensitivities and environmental concerns.

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