Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Soapply is an American webshop that sells natural, EWG-verified liquid hand soap in refillable glass bottles. Every purchase is linked to a donation supporting global water, sanitation, and hygiene initiatives.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Soapply
You write a review, we donate to a good cause on your behalf.
No donations have been made for Soapply yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Soapply
Shipping
Free shipping sitewide
Packaging
Refillable glass bottles
Certification
EWG Verified
Donation model
$1 donation per 8 oz sold
Main category
Natural hand soap
Product lines
Essential Set, Flagship, Artist Series, Gifts
Subscription
Soap subscription available
Retail presence
Also available at Nordstrom
Soapply positions itself in the premium segment of personal care, targeting health-conscious and socially engaged consumers who want to know exactly what goes on their skin and where their money goes. The brand was founded by Mera McGrew after she witnessed the consequences of inadequate handwashing access while living in Africa, and the social mission remains central to every product sold. Soapply distinguishes itself by combining EWG-certified, detergent-free formulations with refillable glass packaging, pushing back against the opacity and synthetic ingredients common in the mainstream soap industry. The range includes subscription options, curated gift sets, and a limited-edition Artist Series, making it relevant both as an everyday purchase and as a considered gift.
Active promotions
Ready to use with your order at Soapply.
Subscribe to the soap subscription and receive a recurring discount on refill orders compared to one-time purchases.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Refer a friend and receive a credit towards your next Soapply order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Soapply in the news
Recent updates and background about Soapply, summarised in our own words.
AV and IT Professionals in New York City Area Invited
An invitation has been extended to audiovisual and IT decision makers located in the New York City area. The message appears to target professionals in those fields, though no further details about the event or initiative are provided in the available information.
Soapply Launches Outdoor Advertising Campaign
Soapply introduced a billboard campaign titled 'The Code We Live By'. The campaign was covered by business news platform citybiz. No further details about the campaign content or scope are publicly available at this time.
Soapply Runs Billboard Campaign in Times Square
Soapply, a small brand with a social impact focus, placed advertising on a billboard in Times Square in New York City. The campaign was covered by Beauty Independent as an example of a purpose-driven brand reaching a larger audience through prominent outdoor advertising.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Soapply
Answers to the most common questions, based on search behaviour and our own research.
Is Soapply a reliable webshop?
Soapply has been featured in multiple publications and is carried at Nordstrom, which indicates a level of established credibility. Customer reviews on the site are broadly positive, with recurring praise for product quality, packaging, and the brand's social mission.
Does Soapply offer free shipping?
Yes, Soapply currently offers free shipping sitewide on all orders.
What makes Soapply different from regular hand soap?
Soapply is formulated as a true soap rather than a synthetic detergent, contains no parabens, sulfates, artificial colorants, or added fragrances, and is EWG Verified. It comes in refillable glass bottles to reduce plastic waste.
Can I give Soapply as a gift?
Soapply offers a dedicated gift shop with curated sets in different price ranges, as well as a limited-edition Artist Series available as a subscription. Corporate gifting options are also available upon request.
Your turn
Do you have experience with Soapply?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Soapply
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
