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SNOW is an American oral care brand specialising in teeth whitening products, including LED whitening kits, whitening pens, dissolving strips, toothpaste, and whitening powders. The brand positions itself as a dentist-formulated option suitable for people with sensitive teeth, with a focus on enamel-safe ingredients such as hydroxyapatite.
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About SNOW
Delivery time
3 to 5 business days, expedited options available
Free shipping from
£60
Return policy
30-day smile guarantee, return if not satisfied
Headquarters
Westport, CT, United States
Five-star reviews
Over 15,500
Treatments shipped
Over 3.7 million
Main product range
Teeth whitening kits, pens, strips, toothpaste, powder
Key ingredient
Hydroxyapatite (HAp), fluoride-free options available
SNOW operates in the mid-to-premium segment of the oral care market, targeting consumers who want visible whitening results without the clinical setting of a dental office. The brand's philosophy centres on making professional-grade whitening accessible for daily home use, with particular attention to those who have historically avoided whitening products due to tooth sensitivity. Products are formulated with hydroxyapatite, a biomimetic mineral also found in natural tooth enamel, which sets the range apart from many conventional peroxide-heavy whitening alternatives. The company, registered as Oravance Wellness LLC, is based in Westport, Connecticut, and ships to the United Kingdom among other markets.
Active promotions
Ready to use with your order at SNOW.
30-day satisfaction guarantee: customers can return their purchase within 30 days if they are not happy with the results.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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SNOW in the news
Recent updates and background about SNOW, summarised in our own words.
10% Hydroxyapatite Toothpaste Now Back in Stock
SNOW's hydroxyapatite toothpaste is formulated with 10% HAp, a biomimetic mineral found naturally in tooth enamel, alongside CoQ10, vitamins B6, B12, and C, coconut oil, and peppermint. The formula is designed to gently polish and brighten teeth while remaining enamel-conscious.
Diamond Series Dissolving Strips: Fluoride-Free Whitening on the Go
SNOW's Diamond Series Dissolving Teeth Whitening Strips offer a portable whitening option formulated with hydroxyapatite and are fluoride-free. The strips are designed for ease of use without the need to remove them after application.
Whitening Pens Available in Extra Strength and Sensitive Formulas
SNOW offers teeth whitening pens in two formulations, one for standard use and one specifically developed for sensitive teeth, both containing hydroxyapatite. The compact design makes them suitable for use while travelling.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about SNOW
Answers to the most common questions, based on search behaviour and our own research.
Is SNOW a trustworthy webshop?
SNOW has collected over 15,500 five-star reviews across its product range and states it has served more than 2.4 million customers. The company offers a 30-day smile guarantee, meaning customers can return products if they are not satisfied.
How long does delivery from SNOW take?
Standard delivery takes 3 to 5 days. Expedited shipping options are also available at checkout.
Does SNOW offer free shipping?
Yes, SNOW offers free shipping on orders of £60 or more.
Are SNOW whitening products safe for sensitive teeth?
SNOW formulates several products specifically for sensitive teeth, including whitening pens and strips that use hydroxyapatite rather than high concentrations of peroxide. The brand describes its formulas as enamel-safe and dentist-formulated.
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