Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Smarties Candy Company is an American candy manufacturer that has been producing its iconic candy wafer rolls since 1949. The company sells its full range of Smarties products directly through its own online store at Smarties.com.
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Photo reviews
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We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
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Impact via Smarties
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
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Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
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- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Smarties
Founded
1949
Business type
Family-owned, women-run
Headquarters
Union, NJ, United States
Main category
Candy and confectionery
Dietary features
Gluten-free, peanut-free, dairy-free
Calories per roll
25 calories
Ships to
United States and its possessions only
Customer service
Via contact form on website
Smarties Candy Company is a family-owned business that has been run by women since its founding in 1949, placing it firmly in the tradition of American family businesses with a multi-generational history. The brand targets a broad consumer audience, from children to nostalgic adults, and is particularly associated with Halloween candy culture in the United States. Products are positioned in the accessible, everyday candy segment, with a strong emphasis on dietary inclusivity: the candy is gluten-free, peanut-free, and dairy-free. The webshop offers the complete Smarties product range, from the original candy roll to lollies, candy necklaces, and gift items, all licensed exclusively for sale in the United States and its possessions.
Active promotions
Ready to use with your order at Smarties.
Free shipping on orders above a minimum order value when purchasing through the official Smarties online store.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal discount on candy assortment bundles or gift sets, for example around Halloween or the holiday season.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Smarties in the news
Recent updates and background about Smarties, summarised in our own words.
Smarties has been a top Halloween candy for over 50 years
The original Smarties candy wafer roll has been one of the leading Halloween treats in the United States for more than five decades, reflecting the brand's deep roots in American candy culture.
Smarties expands its product range beyond the classic roll
While the original candy roll remains the flagship product, Smarties now offers a broad assortment including Giant and Mega versions, X-treme Sour varieties, candy necklaces, lollies, and even gifts and apparel through its online store.
Smarties products are free from gluten, peanuts, and dairy
All Smarties candy products are produced without gluten, peanuts, or dairy, making the brand a widely accessible option for consumers with common food allergies or dietary requirements.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Smarties
Answers to the most common questions, based on search behaviour and our own research.
Is Smarties a reliable webshop?
Smarties Candy Company is a long-established American brand that has been family-owned and operated since 1949. The official webshop at Smarties.com sells directly from the manufacturer, which generally offers a reliable purchasing experience.
Does Smarties ship outside the United States?
No. Smarties products are licensed to be sold in the United States and its possessions only, so the webshop does not ship internationally.
How can I contact Smarties customer service?
Smarties can be contacted through the contact form on their website. For order-related questions, customers are asked to include their order number, and for product complaints, details such as the Best By Date and place of purchase are requested.
Are Smarties suitable for people with food allergies?
Smarties candy is gluten-free, peanut-free, and dairy-free, making it accessible to a wide range of consumers with common dietary restrictions. Specific allergen information is available on the Smarties website.
Your turn
Do you have experience with Smarties?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Smarties
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
