Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
SIRUI is a global manufacturer and online retailer of camera lenses, tripods, and lighting equipment, selling directly to consumers through its official web store. The product range spans anamorphic cine lenses, carbon fiber tripod systems, LED continuous lights, and a broad selection of accessories for photographers and videographers.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via SIRUI
You write a review, we donate to a good cause on your behalf.
No donations have been made for SIRUI yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About SIRUI
Main categories
Camera lenses, tripods, lighting
Shipping
Worldwide
Lens mounts supported
Sony E, Nikon Z, Canon EF/RF, Fuji X, L-Mount, PL, DJI DL, MFT
Segment
Mid to premium
Target audience
Photographers, videographers, independent filmmakers
Lens types
Anamorphic, cine prime, autofocus
Loyalty program
Bonus points system available
Discounts
Up to 76% off during shopping week promotions
SIRUI positions itself in the mid-to-premium segment of the photographic and cinematographic equipment market, with a particular focus on anamorphic lenses and precision-built support gear. The brand targets serious enthusiasts, independent filmmakers, and professional content creators who require optical and mechanical quality without the price tags associated with top-tier cinema brands. Notable product lines include the Astra series, marketed as the world's first full-frame autofocus anamorphic lens, and the Saturn series, built from carbon fiber with a 1.6x squeeze ratio. Worldwide shipping is offered through the official store, and the assortment covers mounts for Sony E, Nikon Z, Canon RF, Fuji X, L-Mount, PL, DJI DL, and MFT systems.
Active promotions
Ready to use with your order at SIRUI.
Seasonal Shopping Week sale with discounts up to 76% on selected lenses, tripods, and lighting products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle deal on lens sets combining multiple focal lengths from the same series at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
SIRUI in the news
Recent updates and background about SIRUI, summarised in our own words.
SIRUI Saturn V2 rotates 90 degrees for vertical video
The SIRUI Saturn V2 anamorphic lens can be rotated 90 degrees, enabling vertical video recording without the need for additional adapters or post-production adjustments. The feature is aimed at creators producing content for vertically oriented formats.
SIRUI Saturn V2 anamorphic lens shown at IBC 2026
SIRUI presented a hands-on demonstration of the Saturn V2 anamorphic lens at IBC 2026, as covered by Newsshooter. A key feature highlighted during the event is the ability to switch between horizontal and vertical orientation while shooting.
SIRUI Saturn V2 supports rotation for vertical shooting
The SIRUI Saturn V2 is an anamorphic lens designed to rotate, allowing videographers to record in a vertical format. This makes the lens suitable for content intended for portrait-oriented screens and platforms.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about SIRUI
Answers to the most common questions, based on search behaviour and our own research.
Is SIRUI a reliable place to buy camera gear?
SIRUI operates as an official global brand store and sells directly to consumers, which means buyers are purchasing from the manufacturer rather than a third-party reseller. The store lists product support, firmware downloads, and a Co-Lab Program, suggesting an established after-sales infrastructure.
Does SIRUI ship internationally?
Yes, SIRUI offers worldwide shipping through its official online store. Specific delivery times and costs may vary depending on the destination country.
What kind of discounts does SIRUI offer?
SIRUI runs periodic promotional events such as its Shopping Week, during which discounts of up to 76% and double bonus points have been advertised. Individual product lines also appear with percentage-based markdowns on the homepage.
Which camera mounts are compatible with SIRUI lenses?
SIRUI lenses are available in a wide range of mounts, including Sony E, Nikon Z, Canon EF, Canon RF, Fuji X, L-Mount, PL-Mount, DJI DL, and MFT. Some lens series also support interchangeable mount systems.
Your turn
Do you have experience with SIRUI?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about SIRUI
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
