Seasonal Shopping Week sale with discounts up to 76% on selected lenses, tripods, and lighting products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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SIRUI is a global manufacturer and online retailer of camera lenses, tripods, and lighting equipment, selling directly to consumers through its official web store. The product range spans anamorphic cine lenses, carbon fiber tripod systems, LED continuous lights, and a broad selection of accessories for photographers and videographers.
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About SIRUI
Main categories
Camera lenses, tripods, lighting
Shipping
Worldwide
Lens mounts supported
Sony E, Nikon Z, Canon EF/RF, Fuji X, L-Mount, PL, DJI DL, MFT
Segment
Mid to premium
Target audience
Photographers, videographers, independent filmmakers
Lens types
Anamorphic, cine prime, autofocus
Loyalty program
Bonus points system available
Discounts
Up to 76% off during shopping week promotions
SIRUI positions itself in the mid-to-premium segment of the photographic and cinematographic equipment market, with a particular focus on anamorphic lenses and precision-built support gear. The brand targets serious enthusiasts, independent filmmakers, and professional content creators who require optical and mechanical quality without the price tags associated with top-tier cinema brands. Notable product lines include the Astra series, marketed as the world's first full-frame autofocus anamorphic lens, and the Saturn series, built from carbon fiber with a 1.6x squeeze ratio. Worldwide shipping is offered through the official store, and the assortment covers mounts for Sony E, Nikon Z, Canon RF, Fuji X, L-Mount, PL, DJI DL, and MFT systems.
Active promotions
Ready to use with your order at SIRUI.
Bundle deal on lens sets combining multiple focal lengths from the same series at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
SIRUI in the news
Recent updates and background about SIRUI, summarised in our own words.
SIRUI Shopping Week: Up to 76% Off Selected Products
SIRUI is running a Shopping Week promotion offering discounts of up to 76% across its product range, along with double bonus points for purchases made during the event period.
Saturn Series: Carbon Fiber Anamorphic Lenses in 35, 50 and 75mm
The SIRUI Saturn series offers full-frame carbon fiber anamorphic lenses with a 1.6x squeeze ratio and classic blue flares, available in 35, 50, and 75mm focal lengths across six optional mounts.
Astra Series: World's First Full-Frame Autofocus Anamorphic Cine Lens
SIRUI launched the Astra series as the world's first full-frame autofocus anamorphic cine lens, offering a 1.33x constant squeeze ratio, T1.8 aperture, and a choice of blue or neutral flares across 50, 75, and 100mm focal lengths.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about SIRUI
Answers to the most common questions, based on search behaviour and our own research.
Is SIRUI a reliable place to buy camera gear?
SIRUI operates as an official global brand store and sells directly to consumers, which means buyers are purchasing from the manufacturer rather than a third-party reseller. The store lists product support, firmware downloads, and a Co-Lab Program, suggesting an established after-sales infrastructure.
Does SIRUI ship internationally?
Yes, SIRUI offers worldwide shipping through its official online store. Specific delivery times and costs may vary depending on the destination country.
What kind of discounts does SIRUI offer?
SIRUI runs periodic promotional events such as its Shopping Week, during which discounts of up to 76% and double bonus points have been advertised. Individual product lines also appear with percentage-based markdowns on the homepage.
Which camera mounts are compatible with SIRUI lenses?
SIRUI lenses are available in a wide range of mounts, including Sony E, Nikon Z, Canon EF, Canon RF, Fuji X, L-Mount, PL-Mount, DJI DL, and MFT. Some lens series also support interchangeable mount systems.
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