Start with a free trial period to explore all Shopify features before choosing a paid plan, with no credit card required upfront.
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Shopify is a commerce platform that allows businesses to build and manage an online store, sell across multiple channels, and handle everything from payments to shipping in one place. The platform serves a wide range of users, from independent entrepreneurs to large enterprise brands.
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About Shopify
Type product
SaaS e-commerce platform
Target audience
Entrepreneurs to enterprise brands
Free trial
Available
App integrations
21,000+ apps in Shopify App Store
Selling channels
Online, in-person, social, AI chat, global markets
AI features
Sidekick AI assistant, Agentic Storefronts
Checkout reach
250M+ shoppers via Shop Pay
Hoofdkantoor
Ottawa, Canada
Shopify positions itself as an all-in-one commerce infrastructure, targeting both first-time sellers and established brands that need scalable tools. The platform operates in the premium software segment, with plans that grow alongside a business and features such as AI-assisted store building, multichannel selling, and a proprietary checkout said to convert up to 50% higher than standard guest checkout. Its typical customer ranges from solo entrepreneurs launching their first product to global brands managing complex B2B and direct-to-consumer operations simultaneously. The philosophy centers on reducing technical barriers so that merchants can focus on growth rather than infrastructure.
Active promotions
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Save on the annual subscription by paying yearly instead of monthly, reducing the overall cost of the chosen plan.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Shopify in the news
Recent updates and background about Shopify, summarised in our own words.
Shopify Launches Agentic Storefronts for AI Chat Selling
Shopify now lets merchants sell directly inside AI platforms such as ChatGPT and Gemini through Agentic Storefronts. Every transaction runs through Shopify Checkout, keeping order management centralized.
Visit Shopify →Shopify Introduces Unified Customer Accounts
Shopify rolled out a centralized customer accounts feature that gives shoppers one secure place to manage their orders and details. The goal is to save time for both merchants and their customers while supporting repeat sales.
Visit Shopify →B2B and DTC Combined on One Shopify Platform
Shopify Plus now supports running wholesale and direct-to-consumer operations from a single platform, including custom pricing catalogs and automatic inventory synchronization. The feature is aimed at merchants who serve both business buyers and end consumers.
Visit Shopify →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Shopify
Answers to the most common questions, based on search behaviour and our own research.
Is Shopify a reliable platform to build my store on?
Shopify is used by brands ranging from solo entrepreneurs to large enterprise companies such as Mattel. The platform is built for high availability, including during major product launches and peak traffic moments.
Can I try Shopify for free before paying?
Yes, Shopify offers a free trial so merchants can explore the platform before committing to a paid plan. Multiple pricing tiers are available to match different business sizes and needs.
What selling channels does Shopify support?
Shopify supports selling online, in person via Shopify POS, on social media and marketplaces, and through AI chat platforms such as ChatGPT and Gemini via Agentic Storefronts. All orders are managed centrally within one admin.
Can Shopify handle both B2B and direct-to-consumer sales?
Yes, Shopify allows merchants to run B2B and DTC operations on a single platform. Features include custom catalogs, wholesale pricing, and automatic inventory sync across both sales models.
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