15% discount on your first order, valid sitewide for new customers
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Shokay is an online knitwear shop that specialises in garments made from yak wool, sourced directly from herding communities on the Tibetan Himalayan plateau. The range includes sweaters, cardigans, scarves, shawls, and home accessories for both women and men.
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About Shokay
Main category
Knitwear
Main assortment
Yak wool sweaters, cardigans, scarves, shawls, home accessories
Target audience
Adults seeking premium, sustainable knitwear
Prices from
£73
Free shipping from
$200
First-order discount
15% off sitewide
Worldwide delivery
Yes
Customer service
Shokay positions itself in the premium knitwear segment, targeting consumers who value sustainable sourcing, natural materials, and a traceable supply chain. The brand was co-founded by Carol, who has spent over two decades working with yak wool and building direct relationships with more than 4,000 herding families in Tibet. Prices range from approximately £73 for a yak cotton shirt to £198 for heritage jacquard sweaters, placing the shop firmly in the upper-middle to luxury tier. What sets Shokay apart is its vertically integrated approach, covering everything from raw fibre to finished garment, combined with a stated commitment to animal welfare and grassland conservation.
Active promotions
Ready to use with your order at Shokay.
Free shipping on orders above a set minimum order value
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Shokay in the news
Recent updates and background about Shokay, summarised in our own words.
Shokay connects yak farming to sustainable fashion
Shokay is a brand that sources its materials directly from yak farmers, linking agricultural practices to the fashion industry. The company focuses on traceability and a transparent supply chain from farm to finished product.
Family album of Kazakh leader Mustafa Shokay donated to national museum
A family photo album belonging to 20th century Kazakh political leader Mustafa Shokay has been added to a national museum collection. The album represents a personal historical record of a significant figure in Kazakh history.
Rare book on Kazakh figure Mustafa Shokay found in US bookstore
A publication related to Mustafa Shokay, a notable figure in Kazakh history, was discovered in an American bookstore. The find drew attention to the limited availability of historical materials on Shokay outside of Central Asia.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Shokay
Answers to the most common questions, based on search behaviour and our own research.
Is Shokay a reliable webshop?
Shokay has been operating for over 20 years and works directly with more than 4,000 herding families on the Tibetan plateau. The shop offers worldwide delivery and can be contacted via email at [email protected].
Does Shokay offer free shipping?
Yes, Shokay provides free shipping on orders above $200. A 15% discount is also available on your first order sitewide.
What materials does Shokay use in its knitwear?
Shokay uses yak wool sourced directly from the Himalayan plateau. The brand describes the fibre as softer than regular wool and more affordable than cashmere, with a focus on animal welfare and sustainable land management.
How can I contact Shokay's customer service?
Shokay can be reached by email at [email protected] or [email protected]. The contact page invites customers to share questions about orders, products, or the website.
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