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Shenzhen Cooghi Vogefun Trading Co., Ltd. operates under the brand name COOGHI and sells bicycles and ride-on vehicles for children and young adults. The company is based in Shenzhen, China, and ships its products to multiple countries including the United States, the United Kingdom, and Germany.
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About Shenzhen Cooghi Vogefun Trading Co., Ltd.
Founded
2018
Headquarters
Shenzhen, China
Main assortment
Children's scooters, balance bikes, kids' bicycles, road bikes, mountain bikes
Target audience
Young children, families, and young adult cyclists
Ships to
USA, UK, Germany, Thailand, Vietnam, Mongolia and more
Design awards
Red Dot, iF Design Award, MUSE Gold, IDEA Award
Patents
122 product development patents
Customer service phone
0755-29981321
COOGHI was founded in 2018 and initially established itself in the multifunctional children's scooter segment, a category the brand claims to have pioneered. The product range has since expanded to include children's balance bikes, tricycles, wiggle cars, kids' bicycles, and adult road and mountain bikes, positioning the brand across both the children's and youth cycling markets. COOGHI targets families with young children as well as cycling-oriented young adults, operating in the mid-to-premium segment with an emphasis on design awards, competitive sales rankings on platforms such as Tmall and JD.com, and product testing through long-distance riding challenges. The brand has received recognition including the German Red Dot Design Award, the iF Design Award, and confirmation by Frost and Sullivan as the pioneer of multifunctional scooters in China.
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Trade-in discount applied when returning an old COOGHI product and purchasing a new model through the official buyback programme.
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This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Shenzhen Cooghi Vogefun Trading Co., Ltd. in the news
Recent updates and background about Shenzhen Cooghi Vogefun Trading Co., Ltd., summarised in our own words.
COOGHI launches its first smart road bike, claiming a new category
In early 2025, COOGHI introduced what it describes as the world's first smart road bike, receiving confirmation from CIC Zhongzheng Consulting as the pioneer of smart road bikes in China. The launch marks a significant expansion beyond the brand's original children's product focus.
COOGHI expands its trade-in programme across China
COOGHI runs an ongoing trade-in initiative allowing customers to return used products for an official buyback, with participation from over 11,000 families and coverage through 29 welfare institutions and schools nationwide. The programme is positioned as both a consumer benefit and a sustainability effort.
World cycling champion Guo Liang joins COOGHI as road bike ambassador
Chinese cyclist Guo Liang, the first male athlete to win a world championship in medium and long-distance track cycling, became the official road bike series ambassador for COOGHI. The partnership was announced alongside the brand's push into the competitive adult road bike segment.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Shenzhen Cooghi Vogefun Trading Co., Ltd.
Answers to the most common questions, based on search behaviour and our own research.
Is COOGHI a reliable place to buy children's bikes?
COOGHI has been active since 2018 and holds multiple internationally recognised design awards including the German Red Dot Award and the iF Design Award. The brand is certified as a high-tech enterprise in China and has been confirmed by Frost and Sullivan as the pioneer of multifunctional scooters. However, as an independent platform, Image Review recommends checking customer reviews before purchasing.
Does COOGHI ship internationally?
Yes, COOGHI ships its products to several countries including the United States, the United Kingdom, Germany, Thailand, Vietnam, and Mongolia, among others.
What kind of after-sales service does COOGHI offer?
COOGHI offers a dedicated after-sales service and also runs a trade-in programme through which customers can return used products for an official buyback. The brand states it guarantees an official buyback for every bicycle purchased.
What age group are COOGHI products designed for?
COOGHI offers products for a wide age range, from toddlers starting at around age 2 with the S3 balance bike, through to older children and teenagers with its kids' bicycles, and young adults with its road and mountain bike series.
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