15% discount on the first order when signing up for the Shefit newsletter or loyalty programme
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Shefit is an American sportswear brand specialising in adjustable, performance-focused sports bras designed to fit a wide range of body types. The webshop reports over 75,000 five-star reviews and offers a range of bras categorised by impact level, from high-impact to lounge.
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About Shefit
Main category
Sports bras and activewear
Target audience
Women of all body types, including plus sizes
Free shipping from
Orders over $99 within the US
Customer service hours
Monday to Thursday, 9am to 2pm EST (phone and chat)
Customer service phone
866.768.4872
Response time email
Within 48 business hours
Reviews
Over 75,000 five-star reviews reported
Price range (sports bras)
From approximately £50 (GB prices shown)
Shefit positions itself in the mid-to-premium segment of women's activewear, with a clear focus on customisable fit as its core differentiator. The brand's typical customer is an active woman who has struggled to find adequate support in standard sports bras, particularly those with a larger bust. Products are organised by impact level and activity, ranging from running and strength training to yoga and everyday wear, which reflects a functional rather than fashion-first philosophy. Alongside sports bras, the range includes leggings, shorts, tanks, bodysuits and accessories, making Shefit a focused but reasonably complete women's activewear destination.
Active promotions
Ready to use with your order at Shefit.
Seasonal sale with discounts of up to 50% on selected leggings and shorts
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Shefit in the news
Recent updates and background about Shefit, summarised in our own words.
Testing sports bras for larger bust sizes
Finding a well-fitting sports bra for a larger bust can be a challenge. Business Insider evaluated a range of sports bras to identify which options perform well for this body type.
Visit Shefit →Talent Firm Claims SheFit Disregarded Advice in CEO Search
A talent recruitment firm has alleged that Shefit did not follow the guidance it provided during the company's search for a new CEO. The dispute suggests there were disagreements between the two parties over how the executive search process was conducted. Further details of the case were reported by legal news outlet Law360.
Visit Shefit →Shefit after Shark Tank: an overview of the brand's path
Shefit is a sportswear brand that gained wider attention after appearing on the television program Shark Tank. The company continued to develop its product line following that appearance, with its sports bras becoming its core offering.
Visit Shefit →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Shefit
Answers to the most common questions, based on search behaviour and our own research.
Is Shefit a reliable webshop?
Shefit reports over 75,000 five-star reviews on its website and has been featured in press outlets. The brand offers a return policy, a customer service phone line and live chat support during business hours, which are standard indicators of an established retailer.
Does Shefit offer free shipping?
Shefit offers free shipping on US orders over $99. Shipping conditions for international orders may differ and are worth checking at checkout.
What is Shefit's return policy?
Shefit has a return policy in place, which is listed on their website under the Support section. The exact terms and return window are detailed on the dedicated returns page on their webshop.
How can I contact Shefit customer service?
Shefit customer service is available by phone at 866.768.4872 and via live chat, Monday through Thursday from 9am to 2pm EST. Email enquiries are typically answered within 48 business hours.
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