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Shapahealth is an American health technology company that offers the Numberless Scale, a smart scale that displays a color instead of a number to help users focus on overall wellness progress rather than daily weight fluctuations. The product is paired with a behavioral science-based app that provides personalized guidance, daily missions, and habit-forming support.
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About Shapahealth
Main product
Numberless Scale with companion app
App approach
Behavioral science, color-based feedback
HSA/FSA eligible
Yes
Money-back guarantee
30 days
Platform measurements
Over 8 million captured
Average weight loss
5% of body weight after 6 months
Weekly usage
87% of members use Shapa 5+ times per week
Goal progress
95% of members make progress after 1 year
Shapahealth positions itself at the intersection of behavioral science and consumer wellness, targeting adults who want to improve their health without the psychological pressure of traditional weight tracking. The company was co-founded by behavioral economist Dan Ariely, which reflects its core philosophy: changing behavior through small, consistent nudges rather than strict diets or intense programs. The product is designed for people at various stages of their health journey, including those exploring or transitioning off GLP-1 medications. The Numberless Scale is HSA/FSA eligible in the United States, placing the product in the practical health-tech segment rather than the luxury wellness market.
Active promotions
Ready to use with your order at Shapahealth.
Free trial period for the Shapa app when purchasing the Numberless Scale, allowing new users to experience the full program before committing long-term.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Discounted subscription bundle when combining the Numberless Scale purchase with a multi-month app membership, offered at a reduced rate compared to monthly billing.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Shapahealth in the news
Recent updates and background about Shapahealth, summarised in our own words.
Shapahealth expands its offer to support GLP-1 medication users
Shapahealth has introduced dedicated health journeys for people who are considering, starting, or transitioning off GLP-1 therapy, reflecting a growing trend in medically supported weight management. The program aims to help users build sustainable habits during and after pharmaceutical treatment.
The Numberless Scale: a behavioral economics approach to weight tracking
Co-founded by behavioral economist Dan Ariely, Shapahealth built its core product around the idea that removing the number from a scale reduces negative self-talk and improves long-term engagement. Platform data shows that 87% of members weigh themselves five or more times per week.
Shapahealth reports 95% of members make measurable health progress within one year
Internal platform data from Shapahealth indicates that 95% of active members make progress toward their weight and health goals after one year of use. The company attributes this outcome to its combination of color-based feedback, daily missions, and personalized behavioral nudges.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Shapahealth
Answers to the most common questions, based on search behaviour and our own research.
Is Shapahealth a reliable company to buy from?
Shapahealth offers a 30-day money-back guarantee and has collected over 8 million measurements on its platform, suggesting an established and active user base. The company was co-founded by behavioral economist Dan Ariely and includes a team of scientists, technologists, and entrepreneurs.
What does the Numberless Scale actually show you?
Instead of displaying a weight number, the scale shows a color that indicates whether your weight trend is moving in the right direction. This approach is designed to reduce the emotional stress often associated with seeing daily weight fluctuations.
Can I return the Shapa scale if it does not work for me?
Shapahealth offers a 30-day money-back guarantee on its products. For returns, a return request process is available through their website.
Is the Shapa scale covered by health insurance or FSA?
Yes, the Numberless Scale is HSA and FSA eligible in the United States, which means qualifying buyers may be able to use pre-tax health spending account funds toward the purchase.
Your turn
Do you have experience with Shapahealth?
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