Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Serax EU is the official online store of Serax, a Belgian design brand offering contemporary homewares created in collaboration with internationally recognised designers. The webshop ships to countries across Europe and beyond, covering categories from tableware and lighting to furniture and home accessories.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Serax EU
You write a review, we donate to a good cause on your behalf.
No donations have been made for Serax EU yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Serax EU
Headquarters
Kontich, Belgium
Free shipping from
€ 150.00
Main categories
Tableware, Lighting, Home Accessories, Furniture
Ships to
Europe and the United States
Loyalty programme
Points earned per purchase (account required)
Designer collaborations
Ann Demeulemeester, Vincent Van Duysen, Kelly Wearstler, Piet Boon, Marni, Ottolenghi and more
Segment
Premium design
Contact
Serax positions itself firmly in the premium design segment, targeting consumers and professionals who value the intersection of craftsmanship, contemporary aesthetics and designer collaboration. The brand works with names such as Ann Demeulemeester, Vincent Van Duysen, Kelly Wearstler and Ottolenghi, giving its collections a distinct editorial quality rather than a purely commercial feel. Products are designed in Europe and produced worldwide, a combination the brand presents as a deliberate global approach to sourcing quality. The webshop serves both private customers and professional buyers including retailers, hospitality businesses and architects.
Active promotions
Ready to use with your order at Serax EU.
Free shipping on orders above a set minimum order value, applicable automatically at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free shipping offered to new newsletter subscribers as a welcome benefit upon sign-up.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Serax EU in the news
Recent updates and background about Serax EU, summarised in our own words.
Serax Turns to SAP Business AI to Cut Manual Tasks
Serax has implemented SAP Business AI to reduce the amount of manual work within its operations. The move reflects the company's broader effort to streamline internal processes through automation.
Brussels Airlines Lounge Wins Top European Title Again
The Loft, the business lounge of Brussels Airlines, has been named Europe's Leading Airline Lounge for the fifth year in a row. The award highlights the lounge's continued recognition within the European aviation industry.
Serax Design Label Gets New Majority Shareholder
Serax, the Belgian design label, has taken on a new majority shareholder. The change in ownership marks a significant development in the company's corporate structure.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Serax EU
Answers to the most common questions, based on search behaviour and our own research.
Is Serax EU a trustworthy webshop?
Serax EU is the official online store of Serax, an established Belgian design brand with a headquarters in Kontich, Belgium and a showroom in Amsterdam. The brand collaborates with internationally known designers and also supplies retailers and hospitality businesses, which points to an established commercial operation.
When do I get free shipping at Serax?
Free shipping applies to orders of € 150.00 or more. For orders below that threshold, shipping costs are calculated at checkout.
Can I shop at Serax EU if I am not in Belgium?
Yes, the webshop supports delivery to a wide range of European countries as well as the United States. Pricing is available in EUR for most European countries and in GBP for the United Kingdom.
How can I contact Serax EU customer service?
Private customers can submit a contact form on the website or reach the team by email at [email protected]. Separate email addresses are available for retail and hospitality enquiries.
Your turn
Do you have experience with Serax EU?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Serax EU
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
