Early bird discount on selected summer holiday packages when booked a set number of weeks in advance.
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Sembo is an online travel platform where travellers can book holidays, hotels, flights, ferries, and multi-stop trips. The platform has been active since 1987 and is part of the Stena Line Travel Group.
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About Sembo
Founded
1987
Part of
Stena Line Travel Group
Main categories
Holidays, Hotels, Flights, Ferry + Hotel, Multi-stop
Booking type
Online self-service platform
Target audience
Independent and flexible travellers
EU package travel protection
Yes, covered under Directive (EU) 2015/2302
Trip management
Via personal dashboard (My Trips)
Sembo positions itself as a flexible travel booking service aimed at independent travellers who want to combine multiple destinations, transport options, and accommodation in a single booking. The platform covers a broad range of travel styles, from Mediterranean island-hopping to long-haul multi-country itineraries across Asia and the Americas, suggesting a mid to broad market focus rather than a strictly budget or luxury segment. Sembo emphasises flexibility and customisation, allowing users to mix flights, ferries, hotels, and experiences rather than choosing from fixed package tours. As part of the Stena Line Travel Group, the company operates with the backing of an established travel conglomerate, which may offer reassurance to consumers looking for financial protection on package bookings.
Active promotions
Ready to use with your order at Sembo.
Reduced rate on combined Flight + Hotel bookings for two or more travellers on selected destinations.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Sembo in the news
Recent updates and background about Sembo, summarised in our own words.
Manage your trips easily with the Sembo dashboard
Sembo offers a personal My Trips dashboard where users can log in to view saved trips, upcoming holidays, and all booking details in one secure location.
Sembo publishes full overview of travel policies and booking conditions
Sembo provides a dedicated policies page covering privacy, payment, refunds, and cancellations, giving travellers clear information before they book.
EU package travel rights explained on Sembo's website
Sembo outlines the key rights for package travellers under EU Directive 2015/2302, including cancellation options and financial protection in case of insolvency.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Sembo
Answers to the most common questions, based on search behaviour and our own research.
Is Sembo a reliable travel booking platform?
Sembo has been operating since 1987 and is part of the Stena Line Travel Group, a well-established travel conglomerate. Package bookings are covered under EU Directive 2015/2302, which provides legal protection for travellers in case of insolvency or cancellation.
What can you book through Sembo?
Sembo allows users to book holidays, hotels, flights, ferries, and multi-stop trips. The platform also supports combined bookings, such as Flight + Hotel or Ferry + Hotel, as well as fully customised multi-destination itineraries.
What are Sembo's cancellation and refund policies?
Sembo publishes its travel conditions and policies on its website, covering cancellation options, refunds, and payment terms. It is recommended to review these pages before completing a booking, as conditions may vary by trip type.
How do you manage or view your Sembo bookings after purchase?
After booking, travellers can log in to the My Trips dashboard on sembo.com to view saved trips, upcoming holidays, and all travel details in one place.
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