New Rewards Members receive introductory pricing across the site, including bras 2 for £29, knickers from £6, and 60% off lingerie on their first order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Savage X Fenty UK is the British outpost of Rihanna's lingerie and loungewear brand, offering a wide range of bras, knickers, lingerie, sleepwear, and sportswear for women and men. The brand positions itself around body confidence and inclusivity, with a size range that extends into curvy fits across most product categories.
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About Savage X Fenty UK
Main categories
Bras, knickers, lingerie, loungewear, sleepwear, sportswear, men's underwear
Membership fee
£59.95 per month (skippable by the 5th of each month)
Member pricing examples
Bras 2 for £29, knickers from £6, lingerie 60% off
Sale discounts
Up to 80% off in the sale section
Free delivery
Free when ordering within the first hour of a new order
Curvy sizing
Available across bras, knickers, lingerie, loungewear, and sportswear
Doelgroep
Women and men, with extended curvy size ranges
Founded by
Rihanna
Savage X Fenty operates in the accessible-to-mid-price segment of the lingerie market, with a membership model that offers significantly reduced prices to subscribers. The brand's typical customer is someone looking for trend-led lingerie and loungewear that accommodates a broad range of body types, including dedicated curvy ranges throughout the collection. Shopping works in two ways: at regular retail prices, or through a Rewards Membership that unlocks lower member-only pricing in exchange for a monthly commitment of £59.95, with the option to skip each month by the 5th to avoid the charge. Founded by Rihanna, the brand leans into bold aesthetics, seasonal drops, and a tone that favours self-expression over convention.
Active promotions
Ready to use with your order at Savage X Fenty UK.
Spend £49.95 or more and receive a free gift with your order, available for a limited time.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Savage X Fenty UK in the news
Recent updates and background about Savage X Fenty UK, summarised in our own words.
Love Island personality joins Savage X Fenty campaign
Rihanna's lingerie brand Savage X Fenty has brought on a cast member from the television programme Love Island for a significant project. The collaboration attracted attention given the unexpected nature of the casting choice.
Grazia Daily reviews a new Savage X Fenty lingerie collection
A new collection from Savage X Fenty received positive coverage from Grazia Daily UK, with the publication highlighting several standout lingerie pieces. The collection was noted for its quality and range of options.
Savage X Fenty launches at Selfridges in the UK
Savage X Fenty, the lingerie brand founded by Rihanna, has made its debut at Selfridges. This marks a notable step in the brand's physical retail presence in the United Kingdom.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Savage X Fenty UK
Answers to the most common questions, based on search behaviour and our own research.
Is Savage X Fenty UK a trustworthy webshop?
Savage X Fenty is a well-established brand founded by Rihanna with over 600,000 Rewards Members globally. The UK site operates as a dedicated regional storefront and offers a transparent membership model with clear opt-out instructions.
How does the Savage X Fenty membership work and can I cancel?
Becoming a Rewards Member gives access to lower member-only prices across the site. Members are charged £59.95 per month unless they skip by the 5th of that month, which prevents the charge and earns billing-exclusive rewards.
Do I get free delivery at Savage X Fenty UK?
Free delivery is available when you place an order within the first hour of browsing. Standard delivery conditions may apply outside this window.
Does Savage X Fenty UK offer plus or curvy sizes?
Yes, dedicated curvy size ranges are available in most product categories including bras, knickers, lingerie, loungewear, and sportswear.
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