New members receive a special discount on their first purchase when signing up for the Savage X Rewards membership program.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Savage x Fenty is a lingerie and loungewear brand founded by Rihanna, offering a wide range of bras, panties, lingerie sets, sleepwear, activewear, and men's underwear. The brand positions itself around body positivity and inclusivity, with sizing options that extend into curvy ranges across nearly all product categories.
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About Savage x Fenty - North America
Starting price (panties)
From $6
Starting price (bras)
2 for $29
Starting price (sets)
From $19
Membership fee
$69.95 per month (optional)
Membership credits
2 credits per billing month, redeemable up to $100
Customer service
1-855-SAVAGE-X, available 24/7
Main categories
Lingerie, loungewear, sleepwear, activewear, men's underwear
Target audience
Adults, inclusive of all body types and genders
Savage x Fenty operates in the mid-range lingerie and intimacy segment, with entry-level pricing starting at $6 for panties and $29 for bras, making it accessible while still offering premium-look styles such as corsets, lace sets, and satin pieces. The brand targets a broad adult audience, including women, men, and those seeking bridal or gender-inclusive styles, with an explicit emphasis on confidence and self-expression. A subscription-based membership program called Savage X Rewards offers recurring discounts, member credits, and additional perks, which sets it apart from standard e-commerce retailers. The product range is consistently expanded with new collections and collaborations, such as the Savage X Smurfs line, reflecting a fashion-forward approach within the intimacy category.
Active promotions
Ready to use with your order at Savage x Fenty - North America.
Recurring sitewide sales of up to 70% off, with panties available from $6 and bra multi-buy deals such as 2 for $29.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Savage x Fenty - North America in the news
Recent updates and background about Savage x Fenty - North America, summarised in our own words.
Savage X Fenty CMO departure noted among major marketing moves
The departure of a senior marketing figure from Savage X Fenty was highlighted as one of several significant job changes across the agency and marketing industry. Such moves are seen as relevant indicators of shifting priorities within major brands.
Former Savage X Fenty CMO Vanessa Wallace joins GLD
Vanessa Wallace, who previously served as Chief Marketing Officer at Savage X Fenty, has taken on a new role at GLD. The move marks a notable shift in her career following her time at the lingerie brand.
Savage X Fenty named finalist at 2025 Glossy Pop Awards
Savage X Fenty has been selected as a finalist for the 2025 Glossy Pop Awards, alongside beauty brands Glow Recipe and K18. The nomination places the lingerie brand in competition across relevant categories recognized by the publication Glossy.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Savage x Fenty - North America
Answers to the most common questions, based on search behaviour and our own research.
Is Savage x Fenty a reliable place to shop online?
Savage x Fenty is a well-known brand founded by Rihanna with a large customer base of over 600,000 Xtra VIP members. The site offers 24/7 customer service by phone and allows members to manage or cancel their membership online at any time.
How does the Savage x Fenty membership work and can I cancel it?
When signing up as a Rewards Member, customers gain access to exclusive discounts and 2 monthly credits redeemable on items up to $100, for a monthly fee of $69.95. Members can skip any month between the 1st and 5th to avoid being charged, and cancellation is available at any time via phone or online account management.
What sizes does Savage x Fenty carry?
Savage x Fenty offers an extended size range across most categories, including dedicated curvy sections for bras, panties, lingerie, loungewear, and activewear. The brand explicitly positions inclusivity as a core part of its identity.
What are the cheapest options available at Savage x Fenty?
The most affordable items start at $6 for panties and select men's styles, with bras available at 2 for $29 and sets starting from $19. Sale sections and member offers can reduce prices further, including discounts of up to 70% sitewide.
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