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Sardine is an American sunglasses brand based in San Anselmo, California, selling colorful acetate frames directly to consumers through its online store. The webshop ships internationally and has built a following of over 3,000 customers.

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At a glance

About SARDINE

Main category
Sunglasses
Price range
From £156 per frame
Free shipping from
$200
Headquarters
San Anselmo, California, United States
Founded by
Danielle McWaters and Lauren Meeker
Sustainability
Climate Neutral Certified, member of 1% For the Planet
Ambassador programme
Available via ShopMy
New arrivals discount
10% off first order when signing up for newsletter
Sardine positions itself in the accessible premium segment for sunglasses, with frames priced at £156 each and a focus on bold colorways and distinctive silhouettes rather than neutral or conventional styles. The brand targets style-conscious consumers who want an everyday accessory that stands out, with designs said to suit square, oval, and round face shapes. Co-founders Danielle McWaters and Lauren Meeker built the brand around the idea of encouraging wearers to step outside comfort zones with color and shape. Sardine is Climate Neutral Certified and a member of 1% For the Planet, indicating a stated commitment to environmental responsibility.
September 2026

Active promotions

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Sign up for the Sardine newsletter and receive 10% off your first order, along with early access to new product drops and special offers.
To the shop
Receive free shipping on any order totalling $200 or more, with no discount code required at checkout.
To the shop
Recent

SARDINE in the news

Recent updates and background about SARDINE, summarised in our own words.

Oceana | Protecting the World's Oceans

The Pacific Sardine: A Small Fish With a Large Impact

The Pacific sardine is a small but ecologically significant species in ocean ecosystems. Oceana, an organization dedicated to ocean conservation, has highlighted the important role this fish plays in marine food chains and broader ocean health.

The New York Times

What Nutritional Value Do Sardines Actually Offer?

The New York Times examined the health properties of sardines, looking at what this small fish contributes to a balanced diet. The piece explores the nutritional profile of sardines and considers how they fit into broader dietary habits.

Elliott Wave Trader

Ford Stock Described as a Sardine for Trading Rather Than Investing

Elliott Wave Trader published an analysis of Ford stock using the distinction between sardines meant for trading and those meant for consumption, as a metaphor for short term speculation versus long term investment. The piece suggests Ford shares may be more suitable for active traders than for buy and hold investors.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about SARDINE

Answers to the most common questions, based on search behaviour and our own research.

Is Sardine a reliable webshop?

Sardine is a registered brand with a physical address at 310 Sir Francis Drake Blvd., San Anselmo, CA, and publicly lists contact details for customer service, partnerships, and wholesale enquiries. The brand states it has over 3,000 customers and holds Climate Neutral Certification.

Does Sardine offer free shipping?

Sardine offers free shipping on orders over $200. The webshop appears to serve international customers, as prices are also displayed in British pounds.

Can I return sunglasses to Sardine?

Sardine lists a returns and exchanges policy on its website. Shoppers are advised to consult the dedicated Returns and Exchanges page for the exact terms and timeframe before placing an order.

How do I contact Sardine customer service?

Sardine can be reached by email at [email protected] for general enquiries. Separate email addresses are available for press partnerships ([email protected]) and wholesale ([email protected]).

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