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Sardine is an American sunglasses brand based in San Anselmo, California, selling colorful acetate frames directly to consumers through its online store. The webshop ships internationally and has built a following of over 3,000 customers.
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About SARDINE
Main category
Sunglasses
Price range
From £156 per frame
Free shipping from
$200
Headquarters
San Anselmo, California, United States
Founded by
Danielle McWaters and Lauren Meeker
Sustainability
Climate Neutral Certified, member of 1% For the Planet
Ambassador programme
Available via ShopMy
New arrivals discount
10% off first order when signing up for newsletter
Sardine positions itself in the accessible premium segment for sunglasses, with frames priced at £156 each and a focus on bold colorways and distinctive silhouettes rather than neutral or conventional styles. The brand targets style-conscious consumers who want an everyday accessory that stands out, with designs said to suit square, oval, and round face shapes. Co-founders Danielle McWaters and Lauren Meeker built the brand around the idea of encouraging wearers to step outside comfort zones with color and shape. Sardine is Climate Neutral Certified and a member of 1% For the Planet, indicating a stated commitment to environmental responsibility.
Active promotions
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Receive free shipping on any order totalling $200 or more, with no discount code required at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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SARDINE in the news
Recent updates and background about SARDINE, summarised in our own words.
Croatia reduces sardine fishing days amid declining Adriatic stocks
Croatian authorities have decided to limit the number of days permitted for sardine fishing, responding to a significant drop in sardine populations in the Adriatic Sea. The stocks have reportedly reached historically low levels, prompting regulators to take protective measures.
Sardines and other fish recognised for their nutritional value
Health experts highlight certain fish species, including sardines, as particularly beneficial choices from a nutritional standpoint. Factors such as omega-3 content and overall nutrient density contribute to their reputation as healthy dietary options.
Sardines gain attention on TikTok as a skin care food trend
Social media platform TikTok has played a role in popularising sardines as a food associated with skin health benefits. Users have been sharing content suggesting that the nutrients found in sardines may support skin condition, contributing to a broader viral trend around the fish.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about SARDINE
Answers to the most common questions, based on search behaviour and our own research.
Is Sardine a reliable webshop?
Sardine is a registered brand with a physical address at 310 Sir Francis Drake Blvd., San Anselmo, CA, and publicly lists contact details for customer service, partnerships, and wholesale enquiries. The brand states it has over 3,000 customers and holds Climate Neutral Certification.
Does Sardine offer free shipping?
Sardine offers free shipping on orders over $200. The webshop appears to serve international customers, as prices are also displayed in British pounds.
Can I return sunglasses to Sardine?
Sardine lists a returns and exchanges policy on its website. Shoppers are advised to consult the dedicated Returns and Exchanges page for the exact terms and timeframe before placing an order.
How do I contact Sardine customer service?
Sardine can be reached by email at [email protected] for general enquiries. Separate email addresses are available for press partnerships ([email protected]) and wholesale ([email protected]).
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