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Salon 21 is a New York-based art advisory and interior design studio that helps individuals and organisations integrate contemporary art into their spaces and daily lives. The platform also offers original works for sale, with a focus on emerging artists and collectors at various market levels.

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At a glance

About Salon 21

Founded by
Alex Bass, founder and CEO
Location
New York (USA)
Services
Art advisory, collection development, interior design, curatorial services
Target audience
Emerging and established collectors, private and commercial clients
Works from
Under $10,000 (curated selection), all market tiers offered
Membership
Patron membership programme available
Contact for sales
Contact for membership
Salon 21 positions itself in the premium segment of art advisory and collection building, serving first-time collectors as well as established patrons, residential clients, hotels, restaurants, and commercial developers. The studio is founded by Alex Bass, whose academic background from Columbia University and over a decade of art world experience inform a curatorial approach that is both rigorous and accessible. Inspired by Gertrude Stein's legendary Parisian salon, the business deliberately moves away from the traditional white-cube gallery model, emphasising community, conversation, and hands-on guidance. Original works are offered at multiple price points, with a curated selection available under $10,000, making the entry into contemporary art collecting relatively accessible without sacrificing editorial depth.
September 2026

Active promotions

Ready to use with your order at Salon 21.

Free initial art advisory consultation for new clients interested in starting or expanding a collection
To the shop
Complimentary studio visit or artist preview for new Patron members upon joining the membership programme
To the shop
Recent

Salon 21 in the news

Recent updates and background about Salon 21, summarised in our own words.

Chronicle Live

21-year-old opens beauty and wellness salon in Gateshead

A 21-year-old woman has launched her first salon in Gateshead, offering a range of beauty and wellness treatments. The opening marks a new business venture for the young entrepreneur in the local area.

salon.com

Tom Homan discussed in political commentary on Salon

An opinion piece published on Salon.com addresses the public conduct and position of Tom Homan. The content focuses on a critical assessment of his role and actions. Specific details from the piece are not available in the provided information.

salon.com

Fox and Roku join forces in the streaming landscape

Fox has entered into a notable partnership with Roku, a move that is seen as significant within the competitive streaming industry. The collaboration appears to strengthen Fox's position among right-leaning audiences in the streaming market. Details about the full scope of the agreement have not been provided.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Salon 21

Answers to the most common questions, based on search behaviour and our own research.

Is Salon 21 a legitimate and trustworthy platform?

Salon 21 is run by Alex Bass, a founder with degrees from Columbia University and over ten years of experience in the art world. The studio works with galleries, artists, and private and commercial clients, and provides direct contact details for both sales and membership inquiries.

What does Salon 21 sell and what do their services cost?

Salon 21 offers original artworks for purchase, with a curated selection priced under $10,000, though they work across all market tiers. In addition to art sales, they provide art advisory, collection development, and full-scale interior design services for private and commercial clients.

How can I contact Salon 21 with a question or purchase inquiry?

For art sales and general inquiries, you can reach the team at [email protected]. Membership-related questions can be directed to [email protected].

Do I need to become a member to buy art from Salon 21?

Membership is not required to purchase artwork or access advisory services. The Patron membership programme is an optional addition that offers exclusive experiences and deeper access to the art world community.

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