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Rylee + Cru is a children's clothing brand founded by illustrator Kelli Murray, offering artistically inspired clothing for babies, girls, boys, teens, and women. The brand is known for merging illustration and fashion into wearable pieces for the modern child.
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About Ryleeandcru
Founded by
Kelli Murray (illustrator)
Target audience
Babies, girls, boys, teens, women
Main categories
Clothing, swimwear, accessories, activewear
Free shipping from
$150
Sub-brand
PLAY by Rylee + Cru (activewear)
Mama + Mini
Coordinating collections for mothers and children
Collection releases
Seasonal drops (SS26 Drop 1, 2, 3)
Rylee + Cru positions itself in the premium segment of children's fashion, appealing to parents who value artistic design and thoughtful aesthetics over fast-fashion trends. The brand was founded by illustrator Kelli Murray and draws direct inspiration from her own children, giving the collection a personal and creative character. The range covers babies through teens, and extends to women with a Mama + Mini line that allows parents and children to wear coordinating outfits. Beyond standard clothing, the brand also offers a PLAY by Rylee + Cru activewear line and seasonal collections released in named drops throughout the year.
Active promotions
Ready to use with your order at Ryleeandcru.
End of Season Sale with reduced prices across baby, girls, boys, teen, and women's categories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Ryleeandcru in the news
Recent updates and background about Ryleeandcru, summarised in our own words.
Rylee + Cru launches SS26 collection in three seasonal drops
The brand has structured its Spring/Summer 2026 collection across three named drops, allowing customers to shop new arrivals in phases throughout the season. Each drop covers multiple age categories including baby, girls, boys, teens, and women.
Back to School capsule collection now available for girls and boys
Rylee + Cru has introduced a dedicated Back to School capsule within its girls and boys categories, featuring clothing and accessories suited for the school season. The capsule is listed as new in the current navigation.
Mama + Mini line expands with family swim and coordinating sets
The Mama + Mini collection at Rylee + Cru now includes family swim options alongside coordinating clothing sets for mothers and children. The line is available for both girl moms and boy moms, with matching styles across age groups.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Ryleeandcru
Answers to the most common questions, based on search behaviour and our own research.
Is Rylee + Cru a reliable webshop?
Rylee + Cru is an established children's clothing brand founded by illustrator Kelli Murray, with a clearly structured webshop and multiple seasonal collections. The brand has a consistent product range and an active customer base across different age groups.
How much do I need to spend to get free shipping?
Rylee + Cru offers free shipping on orders of $150 or more.
What age groups does Rylee + Cru sell clothing for?
The brand offers clothing for baby girls, baby boys, girls, boys, teens, and women. There is also a Mama + Mini collection with coordinating outfits for mothers and their children.
Does Rylee + Cru have a sale section?
Yes, the webshop features an End of Season Sale section across all age categories, as well as a Back to School capsule collection.
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