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Rubies Masquerade, operating under the brand Costumes.com in the UK, is an online retailer specialising in fancy dress costumes and accessories for all ages. The shop covers a wide range of themes, from superheroes and horror to historical and storybook characters.

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At a glance

About Rubies Masquerade

Main category
Fancy dress costumes and accessories
Target audience
All ages, from babies to adults and pets
Price range
From under £15
Costume themes
Superheroes, horror, historical, storybook, pop culture, and more
Additional categories
Wigs, makeup, masks, party decor, pet costumes
Key occasions
Halloween, Book Day, stag and hen parties, summer festivals, Christmas
Country
United Kingdom
Rubies Masquerade positions itself in the accessible, family-friendly segment of the fancy dress market, with a clear focus on affordability and inclusivity. The range caters to babies, toddlers, children, teenagers, adults, and even pets, making it a one-stop shop for households looking to dress up for Halloween, Book Day, parties, and seasonal events. Budget-conscious shoppers are specifically served with dedicated categories for costumes under £15 and under £20. Alongside costumes, the webshop offers a broad selection of accessories, wigs, makeup, masks, and party decoration, giving it a wider scope than many competitors in the niche.
August 2026

Active promotions

Ready to use with your order at Rubies Masquerade.

Seasonal discount on selected Halloween costumes and accessories when buying multiple items in one order.
To the shop
Free standard delivery on orders above a minimum spend threshold, applicable to UK addresses.
To the shop
Recent

Rubies Masquerade in the news

Recent updates and background about Rubies Masquerade, summarised in our own words.

Toy World Magazine

Rubies takes on design, manufacturing and distribution for Smiffys

Rubies will take responsibility for the design, manufacturing and distribution of Smiffys products. This development was covered by Toy World Magazine. The arrangement marks a notable expansion of Rubies' role in relation to the Smiffys brand.

Toys n Playthings

Rubies and Smiffys enter licence and distribution agreement

Rubies has established a licence and distribution partnership with Smiffys UK. The agreement was reported in the trade publication Toys n Playthings. Further details about the scope of the partnership were not specified in the available information.

License Global

Rubies Masquerade highlighted as a leading player in licensed costumes

Trade publication License Global featured Rubies Masquerade in the context of licensed costume retail. The company is described as holding a prominent position within this market segment. No further specifics about the content of the coverage are available from the provided information.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Rubies Masquerade

Answers to the most common questions, based on search behaviour and our own research.

Is Rubies Masquerade a reliable webshop?

Rubies Masquerade operates through uk.costumes.com and offers a broad, well-structured product catalogue covering costumes for all ages. As with any online retailer, checking recent customer reviews on independent platforms is a good way to assess reliability before purchasing.

What age groups can shop at Rubies Masquerade?

The webshop covers costumes for babies and toddlers, children, teenagers, adults, and even pets. There are also couples costumes available, making it suitable for group and family orders.

Does Rubies Masquerade offer budget-friendly costumes?

Yes, there are dedicated sections for kids costumes priced under £15 and under £20. This makes the shop accessible for parents looking for affordable fancy dress options without compromising on variety.

What occasions does Rubies Masquerade cater for?

The range covers a wide variety of occasions including Halloween, World Book Day, stag and hen parties, summer festivals, Easter, Christmas, New Year's Eve, and themed parties. The site also features a dedicated events section to help shoppers find costumes by occasion.

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