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Routine Wellness is a haircare brand founded in Dallas, Texas, offering a range of anti-thinning shampoos, conditioners, hair oils, scalp serums, and hair growth vitamins. The brand sells directly to consumers via its webshop and ships to the United Kingdom with free shipping on all orders.

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At a glance

About Routinecos

Free shipping
On all UK orders
Return period
30 days on first purchase
Founded
Dallas, Texas, United States
Manufacturing
United States and Canada
Formulas
Paraben-free, sulfate-free, phthalate-free, cruelty-free
Main product categories
Shampoo and conditioner, hair oil, scalp serum, leave-in conditioner, hair mask, vitamins
Number of reviews
Over 10,000 verified reviews
Prices from
£7.80
Routine Wellness positions itself in the mid-range haircare segment, targeting consumers dealing with hair thinning or hair loss who are looking for a consistent daily regimen rather than a one-off fix. Products are manufactured in the United States and Canada using ingredients sourced internationally, and the formulas are described as clinically tested and free from parabens, sulfates, and phthalates. The brand also holds a cruelty-free stance, with no animal testing. With over 10,000 verified reviews and a product range built around complementary steps, the brand appeals to customers who prefer a routine-based approach to haircare.
October 2026

Active promotions

Ready to use with your order at Routinecos.

20% discount on orders using a promotional code, as currently advertised on the Routine Wellness homepage.
To the shop
Discounted extra bottle of shampoo offered as a one-time add-on during checkout, for customers who go through shampoo faster than conditioner.
To the shop
Recent

Routinecos in the news

Recent updates and background about Routinecos, summarised in our own words.

Routinecos

Hair Growth Vitamins added to the Routine Wellness lineup

Routine Wellness expanded its product range beyond topical haircare with the introduction of Hair Growth Vitamins, priced at £23.40. The supplement has received over 450 reviews and is positioned as a complement to the brand's shampoo and conditioner routine.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Routinecos

Answers to the most common questions, based on search behaviour and our own research.

Is Routinecos a reliable webshop?

Routine Wellness has collected over 10,000 verified customer reviews on its own platform, which gives some insight into the volume of orders placed. The brand offers a 30-day return option on first purchases and provides a contact email address for customer queries.

Does Routinecos offer free shipping?

Yes, Routine Wellness offers free shipping on all orders within the UK, with no minimum order value mentioned.

What is the return policy at Routinecos?

Routine Wellness states that customers who are unhappy with their first purchase can return the product within 30 days. For full details, the brand directs customers to its FAQ page.

Are the products from Routinecos suitable for sensitive hair or scalps?

The products are formulated without parabens, sulfates, or phthalates, and the brand states that its formulas are clinically tested. Customers with fine or thinning hair are frequently mentioned in the customer reviews on the site.

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