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Reima is a Finnish brand with over 80 years of experience designing outerwear, base layers, and footwear specifically for toddlers and children. The webshop serves the US market and focuses on weatherproof clothing made without added PFAS, PVC, or heavy metals.

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At a glance

About Reima

Founded
Over 80 years ago, in Finland
Main category
Children's outerwear, base layers, and footwear
Target audience
Toddlers and children
Free shipping from
$125
Prices starting from
$49.95
Chemical policy
No added PFAS, PVC, or heavy metals
App discount
10% off first in-app purchase
Gift cards
Available, valid for 5 years
Reima positions itself in the premium segment of children's outerwear, with prices ranging from around $49 to $239 for individual items. The brand's typical customer is a parent who prioritizes child safety, material quality, and outdoor performance over low price points. A defining aspect of Reima's philosophy is the explicit avoidance of PFAS, commonly called forever chemicals, which are widely used in waterproof apparel and footwear. Designs are described as age-appropriate and easy to put on, reflecting a practical focus on the needs of young children and their caregivers.
October 2026

Active promotions

Ready to use with your order at Reima.

10% discount on your first order when you sign up for the Reima Friends loyalty program.
To the shop
Free shipping on all orders over $125, applied automatically at checkout.
To the shop
Recent

Reima in the news

Recent updates and background about Reima, summarised in our own words.

Reima

Reima launches digital gift cards for the US market

Reima now offers digital gift cards for use on its website and app. Cards are valid for 5 years from the date of purchase and are delivered by email.

Reima

Reima Friends loyalty program offers 10% off your first order

Reima's loyalty program, called Reima Friends, is designed to make parenting a little easier by offering perks including 10% off a first purchase upon sign-up.

Reima

Reima expands its outerwear collection for toddlers and kids

Reima's outerwear collection includes waterproof snowsuits, ski suits, winter jackets, and rain boots, all made without added PFAS and designed for active outdoor use.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Reima

Answers to the most common questions, based on search behaviour and our own research.

Is Reima a trustworthy webshop?

Reima is a Finnish brand with over 80 years of experience in children's clothing. The US webshop offers clearly listed products, a loyalty program, digital gift cards, and a mobile app, which are all indicators of an established retail operation.

Does Reima offer free shipping?

Yes, Reima offers free shipping on orders over $125.

Are Reima products safe for children?

Reima states that no PFAS, PVC, or heavy metals are added to any of their products. The brand describes child health as its primary concern and uses what it calls safe, non-toxic materials.

Can I use a gift card at Reima?

Reima sells digital gift cards that are sent by email after purchase. They can be used on the Reima website and in the Reima app, are valid for 5 years, and cannot be returned or refunded.

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