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Ready. Set. Food! is an American webshop offering a pediatrician-developed early allergen introduction system for babies. The product line is designed to help reduce the risk of food allergies by gradually exposing infants to the most common allergens from as early as four months of age.
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About Readysetfood
Target audience
Parents of babies aged 4 months and older
Starting price
$99.99 per stage
Complete system price
Starting at $450.00
Allergens covered
9 top allergens (peanut, egg, milk, cashew, almond, walnut, sesame, soy, wheat)
Certification
USDA Certified Organic
Clinically based
LEAP and EAT studies
Number of stages
3 (Stage 1+2, Stage 2, Stage 3)
Suitable from
4 months of age
Ready. Set. Food! targets parents of young babies, particularly those concerned about food allergy prevention, and positions itself in the premium segment of the baby health and nutrition market. The system was developed by allergist and pediatrician mothers and is grounded in the clinical findings of the LEAP and EAT studies, which established early allergen introduction as a protective measure. Products are certified USDA Organic, contain no added sugar, and come in pre-measured daily packets that can be mixed into breast milk, formula, or solid food. The brand operates a structured three-stage programme that takes babies from four months through the introduction of nine top allergens over roughly six months.
Active promotions
Ready to use with your order at Readysetfood.
Discount on the Complete System bundle (Stage 1 + 2 + 3) compared to purchasing each stage separately.
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To the shop
Free shipping on orders above a certain order value for customers in the United States.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Readysetfood in the news
Recent updates and background about Readysetfood, summarised in our own words.
Stage 1 + 2 Mix-Ins: Introducing the Top 3 Allergens from the Bottle
Ready. Set. Food! offers Stage 1 and 2 Mix-Ins as the only allergen introduction system for babies that can be started directly in the bottle. The pre-measured daily packets introduce peanut, egg, and milk one at a time using 100% organic real food with no added sugar.
Visit Readysetfood →Stage 3 Mix-Ins: Expanding to 9 Top Allergens
Once a baby is regularly eating solid foods, Stage 3 Mix-Ins extend allergen exposure to include cashew, almond, walnut, sesame, soy, and wheat alongside the original three. The pre-measured packets can be mixed into any food the baby already eats.
Visit Readysetfood →Complete Bottle and Food Mix-Ins Collection
Ready. Set. Food! groups all its allergen introduction products under one collection, covering all three stages of its clinically proven approach. The brand was featured on Shark Tank and aims to reduce food allergy risk by up to 80% with its organic system.
Visit Readysetfood →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Readysetfood
Answers to the most common questions, based on search behaviour and our own research.
Is Ready. Set. Food! a trustworthy webshop?
Ready. Set. Food! has been used by over 100,000 families and is developed by allergist and pediatrician mothers. The system is based on clinically proven research and the products are USDA Certified Organic.
From what age can babies use Ready. Set. Food!?
The system is designed to start as early as four months of age. Stage 1 and 2 Mix-Ins can be mixed directly into breast milk or formula, making it suitable even before babies begin eating solid foods.
What allergens does Ready. Set. Food! introduce?
The complete system covers nine top allergens: peanut, egg, milk, cashew, almond, walnut, sesame, soy, and wheat. These nine allergens together account for approximately 90% of potential food allergies.
Does Ready. Set. Food! contain added sugar or artificial ingredients?
No, all products are made with 100% organic real food and contain no added sugar. The ingredients are USDA Certified Organic.
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