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Rare Carat is an online diamond jewelry retailer based in the United States, offering engagement rings, wedding bands, loose diamonds, earrings, necklaces, and bracelets. The platform combines a large selection of certified natural and lab-grown diamonds with in-house gemologist support and AI-powered price and quality scoring.

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At a glance

About Rare Carat

Main category
Diamond jewelry and loose diamonds
Product range
Engagement rings, wedding bands, earrings, necklaces, bracelets, loose diamonds
Diamond types
Natural and lab-grown diamonds
Crafting location
New York and New Jersey
Customer service
In-house, including gemologist advice and post-delivery support
Quality check
GIA certificate verification and staff inspection
Shipping
Fully insured until delivery signature
Country
United States
Rare Carat positions itself in the premium-to-mid segment of the diamond jewelry market, targeting consumers who want transparency and value without sacrificing quality assurance. Originally launched as a diamond price comparison engine, the company transitioned to a full retail model in 2021, acting as merchant of record for every transaction. All engagement rings are handcrafted in New York or New Jersey, and each diamond undergoes inspection by Rare Carat staff with GIA certificate verification. The platform is designed for buyers who want informed purchasing decisions, supported by educational guides, AI quality scores, and access to in-house gemologists.
July 2026

Active promotions

Ready to use with your order at Rare Carat.

Seasonal sale offering a percentage discount on selected diamonds, rings, and jewelry for a limited period.
To the shop
Free gemologist consultation available when designing a custom engagement ring or selecting a loose diamond.
To the shop
Recent

Rare Carat in the news

Recent updates and background about Rare Carat, summarised in our own words.

Hollywood Life

Popular engagement ring styles at Rare Carat this year

Rare Carat has seen strong customer interest in a variety of engagement ring designs, ranging from classic solitaires to hidden halo styles. Hollywood Life reported on which styles have been most frequently requested by shoppers during the current year. The range reflects a broad mix of traditional and more contemporary preferences.

Forbes

Rare Carat offers discounts and free jewelry promotions

Rare Carat has made available a range of promotional offers, including discount codes providing savings of up to 42% and opportunities to receive free jewelry. These deals were highlighted by Forbes as available within a given week. Shoppers looking for reduced prices on jewelry may find these promotions worth exploring.

New York Post

Rare Carat receives strong customer ratings on Trustpilot

According to the New York Post, US shoppers have given Rare Carat notably positive reviews on the review platform Trustpilot. The high ratings appear to reflect customer satisfaction with the shopping experience the company provides. The article examines the factors that contribute to this favorable perception among buyers.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Rare Carat

Answers to the most common questions, based on search behaviour and our own research.

Is Rare Carat a trustworthy webshop?

Rare Carat has been ranked as America's number one rated jewelry brand on Trustpilot for two years in a row. The company acts as merchant of record on all transactions and provides in-house customer support from purchase through to post-delivery.

Does Rare Carat sell lab-grown diamonds?

Yes, Rare Carat offers both natural and lab-grown diamonds across all product categories, including loose stones, engagement rings, and jewelry. Educational guides on the site explain the differences between the two types.

How does Rare Carat ensure diamond quality?

Each diamond is inspected by Rare Carat's own staff using professional equipment and GIA certificate verification before shipping. Engagement rings are handcrafted in New York or New Jersey and shipped with full insurance coverage until delivery.

Can I get help choosing a diamond before I buy?

Rare Carat provides access to in-house gemologists who offer advice during the selection process. The platform also features AI-driven quality and price scores, as well as a range of educational guides covering cut, color, clarity, and carat.

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