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Proper Cloth is an American menswear brand founded in 2008, specialising in made-to-measure shirts, suits, sport coats, and related clothing for men. The brand operates online with showroom appointments available, and ships to both the United States and Europe.

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Impact via Proper Cloth US Affiliate Program

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At a glance

About Proper Cloth US Affiliate Program

Founded
2008
Main category
Custom menswear
Main assortment
Custom shirts, suits, sport coats, pants, knitwear, outerwear
Delivery time
Approximately two weeks
Ships to
United States and European Union
Sizing method
Online size profile, home try-on kit, or showroom appointment
Target audience
Adult men, premium segment
Customer reviews
140,000+ five-star reviews (self-reported)
Proper Cloth positions itself in the premium custom menswear segment, targeting men who want a tailored fit without visiting a traditional bespoke tailor. The brand combines an online sizing tool with optional home try-on kits and showroom appointments, making custom clothing accessible beyond major cities. Fabrics include offerings from well-regarded mills such as Thomas Mason and Loro Piana, placing the brand firmly in the upper-middle to luxury price range. The typical customer is a professional man who prioritises fit and fabric quality over off-the-rack convenience.
October 2026

Active promotions

Ready to use with your order at Proper Cloth US Affiliate Program.

Free home try-on kit for new customers to determine their custom size before placing a full order.
To the shop
Discount on a second custom shirt when ordering as part of a new customer introductory offer.
To the shop
Recent

Proper Cloth US Affiliate Program in the news

Recent updates and background about Proper Cloth US Affiliate Program, summarised in our own words.

Good On You

Proper Cloth included in ethical T-shirt brand guide

Good On You compiled a guide covering sustainable and ethical options in the T-shirt category. The guide highlights brands that meet certain standards for materials and production. Proper Cloth appeared as one of the featured labels in this overview.

Good On You

Proper Cloth featured among sustainable US clothing brands

Good On You published an overview of clothing brands from the United States that prioritize sustainability in their practices. Proper Cloth was included in this selection. The piece focuses on brands making measurable efforts toward more responsible production.

Good On You

Proper Cloth listed as an alternative to fast fashion brand SHEIN

Good On You published a roundup of 31 brands presented as alternatives to the fast fashion retailer SHEIN. The selection focuses on brands offering more considered approaches to clothing production. Proper Cloth was among the brands featured in this list.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Proper Cloth US Affiliate Program

Answers to the most common questions, based on search behaviour and our own research.

Is Proper Cloth a reliable place to buy custom shirts and suits?

Proper Cloth has been operating since 2008 and reports over 140,000 five-star reviews on its own platform. The brand offers a Perfect Fit Guarantee and states it provides concierge-level customer service, including personalised stylists. Independent consumer reviews on platforms like this one give a more complete picture of real customer experiences.

How long does delivery from Proper Cloth take?

Proper Cloth states a delivery time of approximately two weeks for custom garments. European customers can expect delivery within a similar window, as the brand ships custom shirts directly to the EU.

How does Proper Cloth determine your size?

Customers can create a size profile online, order a home try-on kit to measure themselves at home, or book an in-person appointment at one of the brand's showrooms. The home try-on kit is designed for creating a custom shirt, jacket, or pant size without visiting a location.

Does Proper Cloth offer gift cards?

Yes, Proper Cloth sells gift cards that can be sent by email or delivered in a physical gift box with fabric samples included.

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  1. 1 Upload a photo Of your order or the product
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  3. 3 Trigger a donation Plus a chance at € 250 cash per month
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