Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Press Hook is a PR and media platform designed for consumer product brands looking to secure press coverage in major publications. The platform connects brands directly with journalists from outlets such as Forbes, Vogue, and CNN, removing much of the traditional friction from the PR process.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Press Hook
You write a review, we donate to a good cause on your behalf.
No donations have been made for Press Hook yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Press Hook
Platform type
PR and media software platform
Target audience
Consumer product brands (CPG)
Active publications
1,000+ top publications
Press articles landed
10,000+
Impressions generated
Over 100 billion
Active brand profiles
500+
Free entry option
Free plan available to get started
Excluded categories
Pre-revenue brands, service businesses, political or religious organizations, weapon companies
Press Hook targets consumer packaged goods brands, from small independent founders to established labels, that want press coverage without hiring a traditional PR agency. The platform operates in the self-serve software segment, positioning itself as a more affordable and transparent alternative to agency retainers. Its approach centers on three steps: building a digital press kit, getting matched with journalists who post live source requests, and tracking all coverage and engagement from a single dashboard. Brands that are already generating revenue and sell physical consumer products are the intended users; service businesses and pre-revenue startups are explicitly excluded.
Active promotions
Ready to use with your order at Press Hook.
Free plan available to get started, allowing brands to build a press kit and explore the platform before committing to a paid subscription.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Demo booking option for brands that want a guided introduction to the platform before signing up.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Press Hook in the news
Recent updates and background about Press Hook, summarised in our own words.
Court upholds daily fine for reporter who refuses to name sources
Former Fox News journalist Catherine Herridge continues to face a financial penalty of 800 dollars per day after a court upheld the ruling against her. She has declined to identify her sources in an ongoing legal matter. The case raises broader questions about press freedom and source protection.
Parents of shooting victim criticize Roblox over simulation game
The parents of a victim from the Annunciation school shooting have spoken out against the gaming platform Roblox, which featured a simulation of a school shooting. They have publicly condemned the platform for allowing such content to exist. The case has drawn attention to questions about content moderation on popular gaming platforms.
Fisherman catches white shark and removes hook near Massachusetts coast
A fisherman off the coast of Massachusetts caught a white shark and managed to remove a hook from its mouth before releasing it. The encounter was notable given the size and nature of the animal involved. No injuries were reported during the incident.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Press Hook
Answers to the most common questions, based on search behaviour and our own research.
Is Press Hook a legitimate and reliable platform?
Press Hook has over 500 brand profiles and claims more than 10,000 press articles landed for its users, with over 100 billion impressions generated. Multiple brands have publicly shared results, including Bokksu securing 39 placements in 60 days and Rise achieving 275 placements in one year.
How quickly can you get results with Press Hook?
Results vary by brand and category, but at least one user reported seeing positive results within a single month. The platform shows live source requests from journalists, which means response times can be significantly faster than traditional cold outreach.
Is Press Hook only for large or established brands?
No, the platform is used by small business owners as well as larger brands. Press Hook explicitly positions itself as an affordable alternative to traditional PR agencies, with at least one small founder noting it was accessible at a price point agencies were not.
What types of brands cannot use Press Hook?
Press Hook does not accept pre-revenue brands, service businesses such as law firms or restaurants, brands looking for a one-time press release blast, or political, religious, and weapons-related organizations. The platform is built exclusively for brands selling physical consumer products.
Your turn
Do you have experience with Press Hook?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Press Hook
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
