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Pinch of Yum is a food blog founded in 2010 by Lindsay Ostrom, based in Saint Paul, Minnesota, offering a large and growing collection of simple, flavorful, and mostly healthy recipes for everyday home cooks. The platform publishes new recipes regularly and provides free resources including a downloadable eCookbook featuring 25 popular recipes.

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At a glance

About Pinch of Yum

Founded
2010
Location
Saint Paul, MN, United States
Main category
Food blog and recipe platform
Number of recipes
Over 500 quick and easy recipes alone
Free resource
Free eCookbook with top 25 recipes (via email)
Target audience
Everyday home cooks of all levels
Featured in
CNN, HuffPost, Refinery29, The Kitchn, POPSUGAR and more
Content type
Recipes, meal prep guides, lifestyle content
Pinch of Yum positions itself as an approachable recipe resource for home cooks who want meals that fit into real, busy daily life rather than aspirational or overly complex cooking. The blog is aimed at a broad audience including individuals, families, and people cooking for roommates or friends, with a clear focus on accessibility rather than culinary intimidation. Lindsay Ostrom, a former fourth grade teacher turned full-time blogger, brings a personal and grounded tone to the content, only publishing recipes she would genuinely make and eat herself. The platform operates in the free-to-access, ad-supported media segment and supplements its recipe content with personal stories, travel, and lifestyle topics.
October 2026

Active promotions

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Free eCookbook with the 25 most popular recipes included when signing up for the email newsletter
To the shop
Seasonal recipe collections delivered to subscribers ahead of key moments such as fall dinners or holiday meals
To the shop
Recent

Pinch of Yum in the news

Recent updates and background about Pinch of Yum, summarised in our own words.

Bloomberg.com

AI-generated recipes raise concerns ahead of the holidays

A growing number of recipes circulating online appear to be created with the help of artificial intelligence. This trend has drawn attention particularly around major holidays such as Thanksgiving. Questions are being raised about the quality and reliability of these algorithmically generated recipes.

The Pioneer Woman

Grain bowl recipes highlighted as practical meal prep option

Grain bowls are presented as a convenient and nutritious choice for weekly meal preparation. A selection of recipes is featured to illustrate how varied and satisfying this type of meal can be. Pinch of Yum is referenced as a source of inspiration in this category.

Star Tribune

Pinch of Yum founders share their experience going alcohol-free

The Minnesota couple behind the food blog Pinch of Yum have spoken publicly about their decision to stop drinking alcohol. They discussed their shift toward mocktails and a sober lifestyle. The interview was published by the Star Tribune.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Pinch of Yum

Answers to the most common questions, based on search behaviour and our own research.

Is Pinch of Yum a reliable website?

Pinch of Yum has been active since 2010 and has grown into a widely read food platform reaching millions of visitors each month. The site has been featured in established media outlets including CNN, HuffPost, and Refinery29, which points to a solid track record and credibility.

Does Pinch of Yum cost money to use?

No, the recipes and content on Pinch of Yum are free to access. Visitors can also receive a free eCookbook with the top 25 recipes by signing up with their email address.

What kind of recipes does Pinch of Yum offer?

The site covers a wide range of categories including quick and easy dinners, vegetarian and vegan dishes, soups, pasta, meal prep, and Instant Pot recipes. The focus is on simple, mostly healthy meals suited to everyday life.

Can I get Pinch of Yum recipes delivered to my inbox?

Yes, Pinch of Yum offers an email newsletter that delivers recipes directly to subscribers. Signing up also provides access to a free downloadable eCookbook featuring the 25 most popular recipes.

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