Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Paula's Choice is a skincare brand that develops research-based products for a wide range of skin types and concerns. The webshop offers a direct-to-consumer shopping experience for those looking for science-backed skincare solutions.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Paula’s Choice
You write a review, we donate to a good cause on your behalf.
No donations have been made for Paula’s Choice yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Paula's Choice
Main category
Skincare
Target audience
All skin types and skin concerns
Product approach
Research-based formulations
Segment
Premium skincare
Sales channel
Direct-to-consumer webshop
Paula's Choice positions itself in the premium skincare segment, with a philosophy rooted in dermatological research and ingredient transparency. The brand appeals to consumers who want to understand exactly what they are applying to their skin and why. Products are formulated without fragrances, dyes, and other unnecessary additives, reflecting a clinical approach to skincare. The typical customer values efficacy over packaging aesthetics and tends to research ingredients before purchasing.
Active promotions
Ready to use with your order at Paula's Choice.
Free sample set with orders above a certain order value, allowing customers to try additional products before committing to a full-size purchase.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Introductory discount for first-time customers who sign up for the newsletter, applicable to their first order in the webshop.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Paula's Choice in the news
Recent updates and background about Paula's Choice, summarised in our own words.
Dermatologist shares seven common anti-aging skincare mistakes
A dermatologist has outlined seven mistakes people commonly make in their anti-aging skincare routines. The guidance includes advice on which types of products may be more suitable alternatives for better skin results.
Paula's Choice becomes a FIFA 2026 World Cup sponsor
Paula's Choice has entered into a sponsorship agreement with FIFA, giving the skincare brand a presence at the 2026 Football World Cup. This marks the company's step onto a major international sporting stage.
Summer beauty products from editors are now on sale
A selection of summer beauty products recommended by editors is currently available at reduced prices. The sale includes items that beauty professionals use themselves during the warmer months.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Paula's Choice
Answers to the most common questions, based on search behaviour and our own research.
Is Paula's Choice a reliable webshop?
Paula's Choice is an established skincare brand with a direct-to-consumer webshop and a focus on research-based products. The brand has built a reputation for ingredient transparency and evidence-based formulations, which many consumers find reassuring.
What kind of skincare products does Paula's Choice sell?
Paula's Choice offers skincare products suited to a wide variety of skin types and concerns, including options for sensitive, oily, dry, and combination skin. The range includes cleansers, exfoliants, serums, and moisturisers.
Does Paula's Choice offer free shipping?
Specific shipping conditions are not listed in the available source data. It is recommended to check the current shipping policy on the Paula's Choice website before placing an order.
What is the return policy of Paula's Choice?
The return conditions are not specified in the available source data. Customers are advised to consult the returns page on the Paula's Choice website for up-to-date information on return terms and procedures.
Your turn
Do you have experience with Paula's Choice?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Paula's Choice
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
