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PATTERN Beauty is an American hair care brand focused on products for curly, coily, and tight-textured hair. The brand was founded by actress and activist Tracee Ellis Ross and offers a range of shampoos, conditioners, styling products, and tools designed specifically for natural hair textures.
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What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
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- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
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About Patternbeauty
Main category
Hair care for natural textures
Target audience
People with curly, coily, and tight-textured hair
Free shipping from
$65 (US domestic)
Free samples from
$35 order value
Loyalty program
Yes, 1 point per $1 spent
Founded by
Tracee Ellis Ross
Ships to
United States (domestic confirmed)
Product types
Shampoos, conditioners, styling products, tools, accessories, body
PATTERN Beauty positions itself in the personal care market with a clear focus on a historically underserved audience: people with curly, coily, and tight-textured hair. The brand operates in the mid-to-premium segment, with an emphasis on texture-specific formulation rather than one-size-fits-all solutions. Its product range spans from everyday wash-day essentials to heat styling tools such as a dedicated hair steamer and blow dryer, placing it beyond a typical hair care line. The brand also provides educational resources including a curl quiz, a curl guide, and a conditioner quiz to help customers identify the right products for their specific hair pattern.
Active promotions
Ready to use with your order at Patternbeauty.
Free hair samples included with orders of $35 or more, allowing customers to try new products before committing to a full size.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Starter kit sets available at a built-in discount compared to purchasing individual products separately, aimed at customers new to the brand.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Patternbeauty in the news
Recent updates and background about Patternbeauty, summarised in our own words.
Pattern Beauty adds straight hair styling products to its range
Pattern Beauty, the brand founded by Tracee Ellis Ross, has expanded its product offering to include options for straight hair styling. This marks a broadening of the brand's scope beyond its original focus on curly and textured hair.
Visit Patternbeauty →Pattern Beauty introduces new styling tool for natural hair
Pattern Beauty has launched a new styling tool aimed at people with natural hair textures. The product adds to the brand's existing lineup of hair care and styling solutions designed for curly and coily hair types.
Visit Patternbeauty →Tracee Ellis Ross promotes new Pattern Beauty products in major campaign
Tracee Ellis Ross has launched a campaign to mark the release of new Pattern Beauty products. The campaign features a notable cast of participants and was covered as an exclusive by People magazine.
Visit Patternbeauty →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Patternbeauty
Answers to the most common questions, based on search behaviour and our own research.
Is PATTERN Beauty a reliable webshop?
PATTERN Beauty is an established hair care brand founded by actress and activist Tracee Ellis Ross. The brand is sold through its own webshop at patternbeauty.com and has a loyalty rewards program, which indicates an ongoing customer relationship structure.
Do you get free shipping at PATTERN Beauty?
Yes, PATTERN Beauty offers free US domestic shipping on orders of $65 or more. Orders of $35 or more qualify for free samples.
How do I know which PATTERN Beauty products are right for my hair?
The website offers a curl quiz and a conditioner quiz to help customers identify which products suit their specific hair texture. There is also a curl guide available with information on different curl types.
Does PATTERN Beauty have a rewards program?
Yes, PATTERN Beauty has a loyalty rewards program where members earn 1 point for every $1 spent. Customers can join or log in to an existing account directly on the website.
Your turn
Do you have experience with Patternbeauty?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Patternbeauty
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
