Free domestic shipping on orders above a set minimum order value
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PATTERN Beauty is an online hair care brand founded by actress and activist Tracee Ellis Ross, offering products specifically formulated for curly, coily, and tight-textured hair. The webshop sells a range of shampoos, conditioners, styling products, masks, oils, and accessories, with free US domestic shipping on orders of $65 or more.
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About Patternbeauty
Free shipping from
$65 (US domestic)
Prices from
$12
Loyalty programme
Yes, 1 point per $1 spent
Main category
Hair care
Target audience
Curly, coily, and tight-textured hair
Founder
Tracee Ellis Ross
Sample sizes available
Yes, from $12
Ships to
United States (domestic confirmed)
PATTERN Beauty positions itself in the mid-to-premium segment of the hair care market, targeting consumers with curly, coily, and tight-textured hair who are looking for products developed with their specific hair patterns in mind. The brand was created by Tracee Ellis Ross, an award-winning actress and activist, and this founder story is central to its identity and marketing. The product line ranges from everyday essentials such as leave-in conditioners and shampoos to more specialised items like hair steamers and scalp care products. PATTERN Beauty also offers a curl quiz and educational resources to help customers find the right products for their individual hair type.
Active promotions
Ready to use with your order at Patternbeauty.
Free product samples included with qualifying purchases
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Patternbeauty in the news
Recent updates and background about Patternbeauty, summarised in our own words.
How Tracee Ellis Ross Launched Pattern Beauty After Years of Rejection
Tracee Ellis Ross faced roughly a decade of setbacks before successfully launching Pattern Beauty. A pivotal meeting with the chief executive of Ulta Beauty proved to be the turning point that allowed the brand to move forward. The story highlights her persistence in bringing the concept to market.
Visit Patternbeauty →Pattern Beauty Enters a New Phase
Pattern Beauty is moving into a new stage of its development as a brand. The company appears to be expanding or shifting direction in some capacity. Further details on the nature of this transition were covered by WWD.
Visit Patternbeauty →A Look Inside the Pattern Beauty Office Space
The Root published a visual feature on the offices of Pattern Beauty, founded by Tracee Ellis Ross. The space was noted for its distinctive aesthetic and design. The piece offered a glimpse into the physical environment where the brand operates.
Visit Patternbeauty →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Patternbeauty
Answers to the most common questions, based on search behaviour and our own research.
Is PATTERN Beauty a reliable webshop?
PATTERN Beauty is a known hair care brand founded by actress Tracee Ellis Ross, with a publicly available shipping policy, a loyalty rewards programme, and a structured product range. The webshop offers sample sizes so customers can try products before committing to full sizes.
Does PATTERN Beauty offer free shipping?
Yes, PATTERN Beauty offers free US domestic shipping on orders of $65 or more.
Can I try PATTERN Beauty products before buying full sizes?
Yes, PATTERN Beauty offers sample kits and individual sample sizes starting from $12, which allows customers to explore the product range before purchasing larger sizes.
How do I know which PATTERN Beauty products are right for my hair?
PATTERN Beauty provides a curl quiz on their website that helps customers identify their hair type and find suitable products. There is also a curl guide and educational blog available on the site.
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