Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Ownwell is a US-based service that helps real estate owners reduce their property tax bills through a combination of automated technology and local tax expertise. The platform has been active since 2020 and works on a no-win, no-fee basis.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Ownwell
You write a review, we donate to a good cause on your behalf.
No donations have been made for Ownwell yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Ownwell
Founded
2020
Success rate
88% of customers received a reduction on at least one appeal in 2025
Average annual savings
$774 for customers who saved in 2025
Customer reviews
4.7 out of 5, based on 3,000+ Google reviews
Pricing model
No upfront costs, pay only if you save
Services
Property tax appeals, exemptions, commercial tax appeals, tax bill payments, home insurance bill reduction
Markets served
California, Colorado, Florida, Georgia, Illinois, New York, Texas, Washington
Customer types
Homeowners, real estate investors, commercial property owners
Ownwell targets homeowners, individual real estate investors, and commercial property owners across multiple US states, including California, Texas, Florida, Georgia, Illinois, Colorado, New York, and Washington. The service sits in the professional services segment, operating on a contingency model where customers only pay if savings are achieved, which positions it as a low-risk option for those uncertain about the appeals process. Its approach combines automated property data analysis with a network of local tax professionals who build case-specific appeals and maintain relationships with county offices. Ownwell distinguishes itself from traditional tax consultants by using technology to keep overhead low and by offering a self-service property portal that also tracks home value, forecasts future tax bills, and identifies additional savings opportunities.
Active promotions
Ready to use with your order at Ownwell.
Free savings estimate: enter a property address and receive an estimate of potential property tax savings within approximately 15 seconds, with no account required.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
No-fee sign-up promotion: customers can register and submit a property tax appeal at no upfront cost, paying only if a reduction is successfully obtained.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Ownwell in the news
Recent updates and background about Ownwell, summarised in our own words.
Ownwell CEO Colton Pace recognized as real estate innovator
Colton Pace, the chief executive of Ownwell, has been named among notable CEOs in the real estate sector. He is recognized for his role in bringing a disruptive approach to the industry. The recognition was reported by The Business Journals.
Ownwell and RentRedi join forces on property tax savings for landlords
Ownwell has entered into a partnership with RentRedi to offer landlords support in reducing their property tax obligations. The collaboration aims to make property tax appeal services more accessible to rental property owners. The announcement was covered by Yahoo Finance.
SALT Deduction Cap Raised to $40,000 With Mixed Outcomes
An expansion of the SALT deduction limit to $40,000 benefits residents in high-tax states who pay significant state and local taxes. However, the change also introduces income-related complications, as certain taxpayers may find themselves in situations where earning more results in reduced tax advantages.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Ownwell
Answers to the most common questions, based on search behaviour and our own research.
Is Ownwell a legitimate and trustworthy service?
Ownwell has been operating since 2020 and holds a 4.7 rating based on more than 3,000 Google reviews. The platform uses a no-win, no-fee model, meaning customers are not charged unless actual savings are achieved.
How much does Ownwell cost?
Ownwell charges no upfront fees. Customers only pay a percentage of the savings they receive, so there is no financial risk in signing up.
Which states does Ownwell operate in?
Ownwell currently serves property owners in California, Colorado, Florida, Georgia, Illinois, New York, Texas, and Washington.
What types of properties can Ownwell help with?
Ownwell handles appeals for single-family residential properties, rental properties, and commercial real estate. The service is available to individual homeowners, real estate investors, and enterprises managing large portfolios.
Your turn
Do you have experience with Ownwell?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Ownwell
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
