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Overtone is an American online shop specialising in color-depositing conditioners and treatment masks that add or refresh hair color without bleach or permanent dye. The brand positions itself in the beauty and hair care market with a fully vegan and cruelty-free product line.

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At a glance

About Overtone

Free shipping from
$55
Product type
Color-depositing conditioners and masks
Vegan
Yes, 100% vegan
Cruelty-free
Yes
Application time
15 minutes
Suitable for
All hair types
Price range
From $14.75
Loyalty program
Overtone Color Club
Overtone targets consumers who want to experiment with vibrant or subtle hair color at home without committing to a salon visit or tolerating chemical damage. The product range sits in the accessible mid-price segment, with daily conditioners starting around $14.75 and treatment masks around $32. A core part of the brand philosophy is what it calls the 'No Bleach, No Damage Ethos,' meaning the products are designed to work on a wide range of starting shades and hair types without harsh processing. Overtone also emphasises clean formulas, ingredient transparency, and sustainability as part of its broader brand identity.
June 2026

Active promotions

Ready to use with your order at Overtone.

Seasonal sitewide discount of up to 25% off, combined with a free gift on orders above a set threshold.
To the shop
Loyalty rewards through the Overtone Color Club, where members earn points on purchases that can be redeemed for discounts on future orders.
To the shop
Recent

Overtone in the news

Recent updates and background about Overtone, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Overtone

Answers to the most common questions, based on search behaviour and our own research.

Is Overtone a reliable webshop?

Overtone is an established brand in the home hair color market with a publicly available product range, a loyalty program, and a stated clean color promise. The site includes detailed ingredient information, sustainability disclosures, and a community gallery of real user results.

Do I get free shipping when ordering from Overtone?

Overtone offers free shipping on orders of $55 or more. Orders below that threshold may be subject to standard shipping costs calculated at checkout.

Does Overtone work on dark hair without bleaching?

Overtone's products are designed around a no-bleach ethos and are available in shades suited to a range of starting colors including black, dark brown, and medium brown. Results may vary depending on the starting shade and the depth of color desired.

How long does it take to apply an Overtone color mask?

According to Overtone, the color-depositing treatment masks can be applied in approximately 15 minutes. The products are intended for at-home use and are formulated to work as a combined coloring and conditioning step.

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