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ONYX Hospitality Group is a hospitality management company based in Asia Pacific, operating hotels, resorts, serviced apartments, spas and restaurants across six countries. The group manages properties under brands including Amari, OZO and Shama, and is part of the Thai conglomerate Italthai Group.
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About Onyx Hospitality (Global)
Founded
Over 60 years ago
Parent company
Italthai Group (Thailand)
Properties in operation
44
Countries active
6
Brands
Amari, OZO, Shama, Oriental Residence
Pipeline properties
6
Main category
Hospitality management
Region
Asia Pacific
ONYX Hospitality Group positions itself as a medium-sized management company in the mid to upper segment of the Asia Pacific hospitality market, with an emphasis on owner-centric partnerships rather than a one-size-fits-all approach. The group's typical clients are property owners seeking flexible, tailored management solutions backed by over 60 years of regional hospitality experience. Its portfolio spans four distinct brands, each aimed at a different traveller profile, ranging from lifestyle-focused stays under OZO to serviced apartment living under Shama. Food and beverage concepts and in-house wellness brands such as Maai Spa and Breeze Spa are integrated into the overall offer, reflecting a strategy that goes beyond rooms alone.
Active promotions
Ready to use with your order at Onyx Hospitality (Global).
Members of the ONYX Rewards loyalty programme may receive exclusive rates or bonus points when booking directly through participating hotel brands such as Amari or OZO.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Guests booking an extended stay at a Shama serviced apartment property could be offered a reduced rate for longer-term reservations, reflecting the brand's focus on apartment-style living.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Onyx Hospitality (Global) in the news
Recent updates and background about Onyx Hospitality (Global), summarised in our own words.
ONYX Hospitality expands HR efforts through ONYX Academy
ONYX Hospitality Group has been developing its people strategy across Asia through an internal programme called ONYX Academy. The initiative focuses on leadership development, building a talent pipeline and improving HR practices. The group has received recognition for its human resources work in the region.
ONYX Hospitality announces new tourism initiatives in Thailand
ONYX Hospitality Group has announced plans to introduce new travel and tourism offerings in Thailand. The initiatives are intended to contribute to the development of the hospitality sector in the country. The group positions these efforts as part of a broader strategy for growth across Asia.
ONYX Hospitality and JR Kyushu form joint venture for Pattaya project
ONYX Hospitality Group has entered into a joint venture with Japan-based JR Kyushu Group to develop a new Shama-branded property in North Pattaya, Thailand. The agreement builds on an existing partnership between the two companies. The project further extends ONYX's presence in the Thai hospitality market.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Onyx Hospitality (Global)
Answers to the most common questions, based on search behaviour and our own research.
Is ONYX Hospitality Group a reliable company to book with?
ONYX Hospitality Group has been active in the Asia Pacific hospitality sector for over 60 years and is certified as a Best Places to Work in Thailand and Asia Pacific for 2025. The group has also received the TTG Travel Awards 2025 for Best Local Hotel Brand Thailand, which points to a level of recognised industry credibility.
Which hotel brands does ONYX Hospitality Group operate?
ONYX operates four hospitality brands: Amari (hotels and resorts), OZO (lifestyle hotels), Shama (serviced apartments) and Oriental Residence. The group also runs its own wellness brands and food and beverage concepts.
In which countries does ONYX Hospitality have properties?
ONYX Hospitality Group has a footprint across six countries in the Asia Pacific region, with 44 properties currently in operation and six more in the development pipeline.
Does ONYX Hospitality Group have a loyalty programme?
Yes, ONYX operates a loyalty programme called ONYX Rewards, which is available across its hotel and hospitality brands in the Asia Pacific region.
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