Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Omaze is a UK-based prize draw platform where entrants pay for tickets for a chance to win high-value prizes such as luxury houses and cash, with proceeds supporting a range of UK charities. The platform operates multiple ongoing draws, including house draws worth millions of pounds and a Monthly Millionaire cash prize.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Omaze
You write a review, we donate to a good cause on your behalf.
No donations have been made for Omaze yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Omaze
Country
United Kingdom
Main product
Charitable prize draws
Prize types
Houses, cash prizes, luxury cars
Charity partners
30+ UK charities
Subscription option
Yes, Omaze Subscriptions available
Draw types
House Draw, Monthly Millionaire, Weekly Draw
Past winners
Results published on site
Target audience
UK consumers
Omaze positions itself at the intersection of charitable giving and aspirational prize draws, targeting UK consumers who want to support good causes while entering for life-changing prizes. The model is straightforward: ticket purchases fund charity partners, and winners receive the advertised prize. Omaze works with a broad portfolio of well-known UK charities, including Blood Cancer UK, the RNLI, Macmillan Cancer Support, the NSPCC, and many others. The platform appeals to a wide demographic, from occasional entrants drawn by a specific prize to subscribers who participate regularly through the Omaze Subscriptions product.
Active promotions
Ready to use with your order at Omaze.
Early Bird ticket offer: entrants who purchase tickets at the start of a new draw period may receive bonus entries or a reduced entry price for the first days of the draw.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Subscription bundle: sign up to Omaze Subscriptions and receive automatic entry into multiple draws each month, including access to the subscriber-exclusive £5,000 Cash Draw.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Omaze in the news
Recent updates and background about Omaze, summarised in our own words.
Father from Worcestershire wins £3.5m home after losing grandmother
A father from Worcestershire experienced a remarkable turn of events when he won a house valued at £3.5 million through Omaze, shortly after the death of his grandmother. The two events occurred within the same 24-hour period. The story received coverage from the BBC.
Omaze hires The Romans agency for corporate affairs
Omaze has appointed communications agency The Romans to handle its corporate affairs on a retained basis. The appointment indicates a continued investment in the company's public relations and communications strategy. The news was reported by industry publication LBB.
Omaze offers £4m Yorkshire property with lake and woodland
Omaze listed a Yorkshire property worth approximately £4 million as a prize in one of its draws. The estate includes a private lake and woodland. The property was featured in House and Garden magazine.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Omaze
Answers to the most common questions, based on search behaviour and our own research.
Is Omaze a legitimate and trustworthy platform?
Omaze is an established prize draw platform operating in the UK, partnering with well-known charities such as the NSPCC, British Heart Foundation, and Macmillan Cancer Support. The platform publishes past draw results and winner stories on its website, which allows for a degree of transparency. It also carries a Trustpilot profile, where customer reviews can be read independently.
How does Omaze work?
Entrants purchase tickets for a specific draw, such as a house worth several million pounds or a monthly cash prize. A portion of ticket sales goes to one or more charity partners, and the winner is selected at the end of the draw period. Omaze publishes draw results and winner information on its website.
Can I enter Omaze draws as a subscriber?
Yes, Omaze offers an Omaze Subscriptions option, which allows participants to enter draws on a recurring basis. Subscribers also have access to a dedicated £5,000 Cash Draw. Details of the subscription are available on the Omaze website.
Which charities benefit from Omaze draws?
Omaze supports a wide range of UK charities, including Blood Cancer UK, the RNLI, Guide Dogs, Teenage Cancer Trust, WWF, Dogs Trust, and Comic Relief, among many others. Each draw is linked to one or more specific charity partners, which are listed on the relevant draw page.
Your turn
Do you have experience with Omaze?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Omaze
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
