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NuGo Nutrition is an American nutrition bar company that has been producing protein bars and snacks for over 24 years. The brand is known for using real dark chocolate with cocoa butter instead of palm oil, and offers product lines suited to a range of dietary needs.
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About Nugonutrition
Founded
Over 24 years ago
Main category
Protein bars and nutrition snacks
Product lines
Dark, Slim, Original, Fiber, Organic, Smarte Carb, Plant Protein Powder
Dietary certifications
Gluten-free (GFCO certified, below 10ppm), Non-GMO Project verified, Kosher, Vegan options
Customer service email
Customer service phone
(888) 421-2032
Bars sold
Over 1 billion
Palm oil
Not used in any dark chocolate products
NuGo Nutrition positions itself in the mid-to-premium nutrition bar segment, targeting health-conscious consumers who want snacks that align with specific dietary requirements such as gluten-free, vegan, low-sugar, or diabetic-friendly lifestyles. The company prides itself on remaining independent after more than two decades in the industry, in contrast to many competitors that have been acquired by larger corporations. A key differentiator is the consistent use of real dark chocolate made with cocoa butter and the whole cocoa bean, explicitly avoiding palm oil across its dark chocolate product lines. With over one billion bars sold, NuGo serves a broad but nutritionally aware customer base ranging from fitness enthusiasts to people managing specific health conditions such as diabetes or digestive issues.
Active promotions
Ready to use with your order at Nugonutrition.
Variety pack bundles available for customers who want to try multiple product lines, such as NuGo Dark, Slim and Original, at a combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Nugonutrition in the news
Recent updates and background about Nugonutrition, summarised in our own words.
NuGo Launches Plant Protein Powder in Two Flavors
NuGo has introduced a plant-based protein powder made with 20g of North American pea protein, MCT oil and only 3g of sugar per serving. The product is available in chocolate and vanilla and is designed to blend smoothly with minimal ingredients.
Visit Nugonutrition →NuGo Slim Bars Now Marketed as GLP-1 Friendly
NuGo Slim is being positioned as a suitable snack for people following GLP-1 treatment plans, with 16 to 17 grams of plant protein, only 3 grams of sugar and 6 to 7 net carbs per bar. The bars are coated in real dark chocolate and contain no palm oil.
Visit Nugonutrition →Certified Gluten-Free Range Expanded at NuGo Nutrition
NuGo offers eight gluten-free product lines, all certified by the Gluten-Free Certification Organization and tested to below 10ppm. The range includes options such as NuGo Dark, Slim, Free, Organic and Original, catering to a variety of dietary preferences.
Visit Nugonutrition →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Nugonutrition
Answers to the most common questions, based on search behaviour and our own research.
Is NuGo Nutrition a reliable place to buy protein bars?
NuGo Nutrition has been in business for over 24 years and has sold more than one billion bars. The company operates as an independent brand and provides direct customer support via email and phone, which suggests an established and accessible operation.
How can I contact NuGo Nutrition if something goes wrong with my order?
NuGo Nutrition can be reached by email at [email protected] or by phone at (888) 421-2032. The company states that for delivery issues, customers should contact the shipping carrier directly using their tracking number.
Are NuGo bars really gluten-free?
NuGo tests its gluten-free products to below 10ppm, which is stricter than the FDA standard of 20ppm. All gluten-free product lines are also certified by the Gluten-Free Certification Organization (GFCO).
Do NuGo bars contain palm oil or artificial sweeteners?
NuGo does not use palm oil in any of its dark chocolate products, using cocoa butter instead. The Slim line uses chicory root as a natural sweetener rather than sugar alcohols, making it a low-sugar option without artificial additives.
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