Free jeans repair at a Nudie Jeans Repair Shop, available to all customers regardless of when or where the jeans were purchased.
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Nudie Jeans Co is a Swedish denim brand founded in Gothenburg in 2001, selling jeans and clothing made entirely from organic cotton. The brand centres on a wear, repair and reuse philosophy, with the stated aim of turning garments into long-lasting vintage pieces rather than disposable fashion.
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About Nudie Jeans Co
Founded
2001
Headquarters
Gothenburg, Sweden
Main product
Denim jeans and clothing
Materials
100% organic cotton
Price range
From £55 (t-shirts) to £200 (selvage jeans)
Target audience
Men, women and children
Sustainability
Free repairs, resale and recycling programme
Currency shown
GBP (British pounds)
Nudie Jeans Co operates firmly in the premium denim segment, targeting consumers who prioritise sustainability, longevity and craftsmanship over fast fashion cycles. The brand's core proposition is that each pair of jeans improves with age and wear, and the company has offered free jeans repairs since 2007 through its dedicated Repair Shops. Alongside repairs, the shops facilitate resale and recycling, making the afterlife of a garment a deliberate part of the business model. The range spans multiple fits for men and women, including raw selvage styles and washed finishes, complemented by jackets, knitwear, shirts and accessories, all produced using 100% organic cotton.
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Nudie Jeans Co in the news
Recent updates and background about Nudie Jeans Co, summarised in our own words.
Men's New Arrivals
Nudie Jeans has released a new range of jeans, jackets, t-shirts and more for men, designed to be worn, repaired and kept for years. The new drops are available now on the Nudie Jeans website.
Life Tracks: Authentic Fades on New Denim
The Life Tracks collection features brand-new jeans with authentic fades and wear marks that replicate the look of genuinely worn-in Nudie Jeans. Every detail of real long-term wear has been captured on fresh denim.
Ace Selvage: Sturdy Japanese Denim from Okayama
The Ace Selvage line uses a 14.2 oz redcast selvage denim woven by Shinya Mills in Okayama, Japan. The fabric is noted for its weight and durability, in keeping with Nudie Jeans' focus on long-lasting materials.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Nudie Jeans Co
Answers to the most common questions, based on search behaviour and our own research.
Is Nudie Jeans Co a reliable webshop?
Nudie Jeans Co is an established denim brand with over two decades of trading since its founding in Gothenburg in 2001. The company operates its own online store and physical Repair Shops, and publishes transparency information about its production processes and sustainability practices.
Does Nudie Jeans offer free repairs on their jeans?
Yes, Nudie Jeans has operated a free jeans repair service since 2007. Customers can bring their jeans to a Nudie Jeans Repair Shop to have them mended, resold or donated to the brand's recycling programme.
What is the return policy at Nudie Jeans?
The website lists a dedicated Returns section under Help and Information, but specific return terms and timeframes are not detailed in the available source data. Customers are advised to consult the Returns page on the Nudie Jeans website directly for current conditions.
Are Nudie Jeans products made from sustainable materials?
All Nudie Jeans products are made from 100% organic cotton. The brand also references Fairtrade cotton on select items, such as the Jutta Shirt, and emphasises transparent production processes as part of its core values.
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