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Nudie Jeans Co is a Swedish denim brand founded in Gothenburg in 2001, selling jeans and clothing made entirely from organic cotton. The brand centres on a wear, repair and reuse philosophy, with the stated aim of turning garments into long-lasting vintage pieces rather than disposable fashion.
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What could Image Review do for your business?
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- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
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About Nudie Jeans Co
Founded
2001
Headquarters
Gothenburg, Sweden
Main product
Denim jeans and clothing
Materials
100% organic cotton
Price range
From £55 (t-shirts) to £200 (selvage jeans)
Target audience
Men, women and children
Sustainability
Free repairs, resale and recycling programme
Currency shown
GBP (British pounds)
Nudie Jeans Co operates firmly in the premium denim segment, targeting consumers who prioritise sustainability, longevity and craftsmanship over fast fashion cycles. The brand's core proposition is that each pair of jeans improves with age and wear, and the company has offered free jeans repairs since 2007 through its dedicated Repair Shops. Alongside repairs, the shops facilitate resale and recycling, making the afterlife of a garment a deliberate part of the business model. The range spans multiple fits for men and women, including raw selvage styles and washed finishes, complemented by jackets, knitwear, shirts and accessories, all produced using 100% organic cotton.
Active promotions
Ready to use with your order at Nudie Jeans Co.
Free jeans repair at a Nudie Jeans Repair Shop, available to all customers regardless of when or where the jeans were purchased.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Members-only access to exclusive jeans styles and limited releases when signing up for a c/o Nudie Jeans account.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Nudie Jeans Co in the news
Recent updates and background about Nudie Jeans Co, summarised in our own words.
Bad Nerves performs live at a Nudie Jeans store
The band Bad Nerves gave an in-store performance at a Nudie Jeans location. The show was noted for capturing the energy associated with punk rock music.
Nudie Jeans starts a live music series with a no-phone policy
Nudie Jeans has launched a live music series where attendees are asked not to use their phones during the shows. Despite this policy, the performances are made available afterward through the streaming platform Veeps.
Nudie Jeans featured as a sustainable and fair trade denim brand
Nudie Jeans was included in a list of fair trade and sustainable denim brands. The overview highlighted labels that aim to combine responsible production practices with quality clothing.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Nudie Jeans Co
Answers to the most common questions, based on search behaviour and our own research.
Is Nudie Jeans Co a reliable webshop?
Nudie Jeans Co is an established denim brand with over two decades of trading since its founding in Gothenburg in 2001. The company operates its own online store and physical Repair Shops, and publishes transparency information about its production processes and sustainability practices.
Does Nudie Jeans offer free repairs on their jeans?
Yes, Nudie Jeans has operated a free jeans repair service since 2007. Customers can bring their jeans to a Nudie Jeans Repair Shop to have them mended, resold or donated to the brand's recycling programme.
What is the return policy at Nudie Jeans?
The website lists a dedicated Returns section under Help and Information, but specific return terms and timeframes are not detailed in the available source data. Customers are advised to consult the Returns page on the Nudie Jeans website directly for current conditions.
Are Nudie Jeans products made from sustainable materials?
All Nudie Jeans products are made from 100% organic cotton. The brand also references Fairtrade cotton on select items, such as the Jutta Shirt, and emphasises transparent production processes as part of its core values.
Your turn
Do you have experience with Nudie Jeans Co?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Nudie Jeans Co
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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