Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
NOTINO.it is an Italian online store specialising in perfumes, cosmetics, skincare, and haircare products. The platform offers a broad catalogue of well-known and niche brands, with regular promotional deals and fast delivery across Italy.
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Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via NOTINO.it
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No donations have been made for NOTINO.it yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
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Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About NOTINO.it
Free shipping from
€ 59
Return period
90 days
Main categories
Perfumes, makeup, skincare, haircare, body care
Customer service phone
011 1988 7822
Sample service
5 samples from € 6.50
Delivery
To home address or pickup points
Special features
Virtual makeup try-on, skin analysis, shade finder
Promotions
Black Friday deals, up to 20% off selected categories
NOTINO.it positions itself in the mid-range to premium beauty segment, catering to consumers who want access to a wide selection of fragrances and cosmetics at competitive prices, often with discounts across major categories. The store combines a large product assortment with practical tools such as a virtual makeup try-on feature, a skin analysis tool, and a foundation shade finder, making it suited for both casual shoppers and more informed beauty enthusiasts. Sampling options are available, allowing customers to try products before committing to a full purchase. The platform also carries niche and oriental fragrances alongside mainstream brands, giving it a broader appeal than a typical discount beauty retailer.
Active promotions
Ready to use with your order at NOTINO.it.
Get 20% off on purchases of over € 20 within selected beauty categories during promotional periods.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free shipping on all orders of € 59 or more, with delivery to home address or a nearby pickup point.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
NOTINO.it in the news
Recent updates and background about NOTINO.it, summarised in our own words.
Notino continues to expand its online fragrance business in Italy
Notino, an online retailer specialising in perfumes and beauty products, is continuing its expansion efforts in Italy. The company is strengthening its presence in the Italian market as part of its broader growth strategy.
Aoro completes rebrand to Notino and names new CMO
The company formerly known as Aoro has officially rebranded under the name Notino. As part of this transition, Gabriela Lungu has been appointed as Chief Marketing Officer.
NOTINO.it Launches Black Friday Deals Across All Beauty Categories
NOTINO.it is running a Black Friday promotional event offering up to 20% off on selected categories including makeup, skincare, and fragrances. Discounts apply on purchases above € 20 within qualifying categories.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about NOTINO.it
Answers to the most common questions, based on search behaviour and our own research.
Is NOTINO.it a reliable webshop?
NOTINO.it describes itself as a verified e-shop and offers a 90-day return window, which is notably longer than the standard legal minimum. The site uses secure payment processes and has been operating in the Italian market as part of the wider Notino group.
When do I get free shipping on NOTINO.it?
Free shipping applies to orders of € 59 or more. Orders below that threshold may be subject to shipping costs, which are detailed during checkout.
How long does delivery take at NOTINO.it?
NOTINO.it states it ships orders as quickly as possible, either to a home address or to a pickup point. Exact delivery timeframes are provided during the ordering process.
Can I return a product to NOTINO.it?
Yes, NOTINO.it offers a 90-day return period. Customers who try a product via a sample and are not satisfied can return the full product free of charge.
Your turn
Do you have experience with NOTINO.it?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about NOTINO.it
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
