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NOTINO.bg is an online beauty and fragrance retailer serving the Bulgarian market, offering a wide range of perfumes, makeup, skincare, haircare, and body care products from internationally recognised brands. The platform also provides access to salon booking services and virtual beauty consultation tools.

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At a glance

About NOTINO.bg

Main category
Beauty, perfumes and cosmetics
Assortment
Perfumes, makeup, skincare, haircare, body care, dental care, baby and mother, home fragrance
Target audience
Beauty-conscious consumers in Bulgaria
Additional services
Salon booking, virtual makeup try-on, skin diagnostics, shade finder
Sample service
Discovery Boxes with 5 samples from €6.50 / 12.71 u043bu0432
Gift options
Electronic gift vouchers available
Customer service phone
+359 24 928311
Currency
EUR and BGN (u043bu0432)
NOTINO.bg positions itself in the mid-to-premium segment of online beauty retail, catering to consumers who seek branded cosmetics and fragrances at competitive prices. The typical customer is a beauty-conscious shopper looking for well-known labels such as Victoria's Secret, Jimmy Choo, Lalique, Boucheron, and Uriage, alongside niche and oriental fragrance lines. Beyond product sales, the platform distinguishes itself by offering additional services including virtual makeup try-on, a skin diagnostic tool, a shade finder for foundation, and an online salon booking system for hair, beauty, massage, and aesthetic treatments. Discovery Boxes allow customers to try product samples before committing to full-size purchases, reflecting a try-before-you-buy approach within the assortment.
July 2026

Active promotions

Ready to use with your order at NOTINO.bg.

Seasonal discount on selected perfumes and cosmetics, with reduced prices visible on product pages across multiple brand categories.
To the shop
Combination discount available when purchasing multiple items, with a lower per-unit price applied automatically using a promo code at checkout.
To the shop
Recent

NOTINO.bg in the news

Recent updates and background about NOTINO.bg, summarised in our own words.

NOTINO.bg

NOTINO.bg introduces Discovery Boxes for sampling fragrances and cosmetics

NOTINO.bg offers Discovery Boxes that let shoppers select 5 product samples starting from €6.50, providing a low-cost way to explore perfumes and beauty products before committing to a full purchase.

NOTINO.bg

Online salon booking now available through NOTINO.bg

Beyond its product catalogue, NOTINO.bg has expanded into service bookings, allowing customers to reserve appointments for hairdressing, beauty treatments, massage, manicure, aesthetic medicine, and grooming salons directly through the platform.

NOTINO.bg

Niche and oriental fragrances added to the NOTINO.bg assortment

NOTINO.bg has dedicated sections for niche and oriental perfumes, broadening its offer beyond mainstream brands to include labels such as Lattafa for customers seeking more distinctive fragrance profiles.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about NOTINO.bg

Answers to the most common questions, based on search behaviour and our own research.

Is NOTINO.bg a reliable webshop?

NOTINO.bg is a well-established online beauty retailer operating in Bulgaria and part of the broader Notino group, which is active across multiple European markets. The site carries products from widely recognised international brands, which indicates a legitimate retail operation.

What kinds of products can I buy at NOTINO.bg?

The assortment includes perfumes, makeup, skincare, haircare, body care, dental care, baby and mother products, dermcosmetics, and home fragrances. Both mainstream and niche or oriental fragrance lines are available.

Can I try products before buying a full-size item?

Yes, NOTINO.bg offers Discovery Boxes that let customers choose 5 samples starting from €6.50. This allows shoppers to test fragrances or other products before purchasing a full-size version.

Does NOTINO.bg offer more than just online shopping?

In addition to its product range, NOTINO.bg provides an online salon booking service covering hairdressing, beauty treatments, massage, manicure, aesthetic medicine, and more. Digital tools such as virtual makeup try-on and a skin diagnostic are also available on the platform.

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