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MoxieLash is an American beauty brand specialising in glueless false lash systems, including magnetic lashes, self-adhesive Lashies and instant lash clusters. The brand was founded in 2018 and positions itself as a pioneer in glue-free lash innovation for everyday consumers.

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At a glance

About Moxielash

Founded
2018
Main category
Glueless false lash systems
Product range
Magnetic lashes, lash clusters, self-adhesive Lashies, lash accessories, makeup removers
Prices from
$11
Reusability
All lash systems are reusable
Target audience
Women seeking at-home, glue-free lash application
Loyalty programme
Moxie Rewards (points, gifts, birthday treats)
Wholesale
Available
MoxieLash targets women who want salon-quality lash results at home without the mess or skill required by traditional strip lashes with adhesive glue. The brand operates in the mid-range beauty segment, offering reusable lash systems across four product categories: magnetic lashes, self-adhesive Lashies with Nano-Grip technology, instant lash clusters, and lash accessories. Founded by Val Yakovchik, the brand takes a consumer-driven approach to product development, updating formulas and restocks based on direct customer feedback. Beyond lashes, MoxieLash also carries complementary complexion and makeup removal products designed to work safely alongside its lash systems.
July 2026

Active promotions

Ready to use with your order at Moxielash.

Bundle discount on all-in-one lash starter kits, offering a reduced price compared to buying individual products separately.
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Loyalty rewards points credited on every purchase, redeemable for discounts or free gifts through the Moxie Rewards programme.
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Recent

Moxielash in the news

Recent updates and background about Moxielash, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Moxielash

Answers to the most common questions, based on search behaviour and our own research.

Is MoxieLash a reliable webshop?

MoxieLash has been active since 2018 and has accumulated thousands of customer reviews across its product range, with ratings typically between 4.3 and 4.9 out of 5. The brand operates a loyalty rewards programme and publishes a return policy, shipping policy, and accessible help centre, which are standard indicators of an established webshop.

Can you reuse MoxieLash lashes multiple times?

Yes, all MoxieLash lash systems, including the magnetic lashes, Lashies and instant clusters, are designed to be reusable. The brand also sells dedicated lash-safe makeup removers to help maintain the lashes between wears.

Do MoxieLash lashes require glue?

No. MoxieLash was founded specifically to offer glue-free alternatives to traditional false lashes. Depending on the product, lashes are applied using either Nano-Grip technology, magnetic eyeliner, or an underlash cluster system, all without traditional adhesive glue.

Does MoxieLash have a returns policy?

MoxieLash publishes a return policy on its website, which can be found in the legal section of the site. Consumers are advised to check the current terms directly on the MoxieLash website before purchasing, as conditions may vary by product.

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