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Mother's Earth NL is a Dutch webshop selling eco-friendly cleaning products in strip format, including laundry strips, dishwasher strips, and surface cleaners, designed to replace conventional products that rely on aggressive chemicals and single-use plastic packaging. The shop serves consumers across the Netherlands and several other European countries.
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About Mothers Earth NL
Delivery time
Next day when ordered before 23:00
Trial period
30 days risk-free
Customer base
500,000+ satisfied customers
Main product category
Eco-friendly cleaning strips
Ships to
Netherlands, Belgium, Germany, France, Austria, Spain, Switzerland, Scandinavia and more
Packaging
No plastic packaging, biodegradable materials
Target audience
Environmentally conscious families
Charitable giving
Customer chooses a charity donation with each order
Mother's Earth NL positions itself in the mid-range segment of sustainable household cleaning, targeting environmentally conscious consumers and families who want effective cleaning products without microplastics, parabens, phosphates, or optical brighteners. The company was founded by Lisette Gutker de Geus and her son Floris following personal frustration with the limited accountability of large cleaning product manufacturers. Their products come in dissolvable strip format, eliminating the need for heavy plastic bottles while maintaining cleaning performance through plant-based enzymes. A notable element of their model is a built-in donation component: with each purchase, customers contribute to a charity of their choosing, making it one of the few cleaning webshops that explicitly ties consumer purchases to social and environmental giving.
Active promotions
Ready to use with your order at Mothers Earth NL.
Free charity donation included with every order, chosen by the customer at checkout from a selection of causes.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Mothers Earth NL in the news
Recent updates and background about Mothers Earth NL, summarised in our own words.
Mother's Earth NL partners with LG on microplastic-free laundry
Mother's Earth NL announced a collaboration with LG to address microplastic pollution in laundry. LG washing machines reduce microplastic release per wash cycle, while Mother's Earth laundry strips contain no plastic-based ingredients, making the combination a fully plastic-reduced washing solution.
Mother's Earth NL launches Europe's first PVA-free laundry strips
The company introduced what it describes as Europe's first PVA-free laundry strips, distinguishing itself from competitors whose strips contain polyvinyl alcohol, a water-soluble but debated plastic polymer. The product is part of a broader effort to eliminate all plastic-derived ingredients from the cleaning range.
Mother's Earth NL expands assortment with floor cleaner and delicate fabric strips
The webshop has broadened its product lineup beyond laundry and dishwasher strips to include floor cleaner strips in an apple scent and a dedicated strip for delicates and wool. Both products follow the same no-plastic, plant-based formula used across the rest of the range.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Mothers Earth NL
Answers to the most common questions, based on search behaviour and our own research.
Is Mother's Earth NL a reliable webshop?
Mother's Earth NL states it has served over 500,000 customers and offers a 30-day risk-free trial on its products. The company is transparent about its founders, mission, and ingredient choices, which helps consumers assess its trustworthiness before purchasing.
How fast does Mother's Earth NL deliver?
According to the website, orders placed before 23:00 are delivered the next day within the Netherlands.
Are the cleaning products from Mother's Earth NL safe for skin and health?
The products are formulated without parabens, phosphates, optical brighteners, artificial dyes, or microplastics, and use plant-based enzymes as the active cleaning agent. The company emphasises suitability for households with children and health-conscious consumers.
Can I try Mother's Earth NL products without risk?
The webshop offers a 30-day risk-free trial, meaning customers can try the products and return them within that period if they are not satisfied.
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