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Modlily.com is an online fashion retailer focused on women's clothing, with swimwear, tops, and dresses as its core categories. The platform targets women looking for affordable, trend-aware pieces, including an extended plus size range.

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At a glance

About Modlily.com

Main category
Women's fashion
Main assortment
Swimwear, tops, dresses, plus size clothing
Free shipping from
$69
Return period
30 days
New user offer
$100 off for new users
Target audience
Women, including plus size
Payment methods
Includes Afterpay
Modlily positions itself in the budget to mid-range segment of women's online fashion, with a particular emphasis on swimwear and casual everyday wear. The typical customer is a woman seeking figure-flattering styles at accessible price points, including tummy-control options and inclusive sizing. The shop runs seasonal collections and actively publishes trend content through its own blog, reflecting a data-aware approach to what sells. Afterpay is referenced as a payment partner, suggesting the brand targets shoppers who prefer flexible payment options.
July 2026

Active promotions

Ready to use with your order at Modlily.com.

New users receive a discount of up to $100 off their first order when registering an account.
To the shop
Free standard shipping is applied automatically on orders that reach the $69 minimum order value.
To the shop
Recent

Modlily.com in the news

Recent updates and background about Modlily.com, summarised in our own words.

Crunchbase

Financial Overview of Modlily Available on Crunchbase

Financial details related to Modlily have been documented on the business information platform Crunchbase. The available data provides background on the company's financial profile, though specific figures are not detailed in the source.

Yahoo Finance

Modlily Launches Campaign Celebrating Body Diversity

Modlily introduced a campaign called ModlilyStyle, focused on recognizing and celebrating real beauty among women. The initiative appears aimed at encouraging a more inclusive and empowering message for its customer base.

PR Newswire

Modlily Introduces Inclusive 2025 Summer Swimwear Collection

Modlily unveiled its 2025 summer swimwear line, placing emphasis on inclusivity and varied styles. The collection appears intended to appeal to a broad range of customers through diverse sizing and design options.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Modlily.com

Answers to the most common questions, based on search behaviour and our own research.

Is Modlily.com a reliable webshop?

Modlily.com is an established online fashion retailer offering a 30-day return policy and a stated free shipping threshold, which are standard indicators of a structured e-commerce operation. As with any online shop, it is advisable to read recent customer reviews before placing an order.

When do I get free shipping at Modlily?

Modlily offers free shipping on orders of $69 or more.

How does returning an item to Modlily work?

Modlily advertises a 30-day return window. Customers are advised to check the full return policy on the website for specific conditions and procedures.

Can I pay in instalments at Modlily?

Yes, Afterpay is available as a payment option at Modlily, allowing customers to spread the cost of their purchase.

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