Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Modern Vanilla is a public relations and styling agency that works with independent brands in the beauty, wellness, and lifestyle sectors. The agency focuses on building brand awareness, shaping narratives, and positioning founders as visible voices in their respective industries.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Modern Vanilla
You write a review, we donate to a good cause on your behalf.
No donations have been made for Modern Vanilla yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Modern Vanilla
Service type
PR and styling agency
Main focus
Beauty, wellness and lifestyle brands
Client type
Independent and founder-led brands
Contact
Website
themodernvanilla.com
Platform
Built on Squarespace
Specialisms
PR strategy, brand storytelling, creative content, styling
Modern Vanilla operates as a boutique PR and styling agency, with a clear focus on indie and founder-led brands that aim to make a positive impact on culture and society. The agency is led by Erika, a publicist and stylist with a background spanning independent, prestige, and mid-market beauty and lifestyle brands, as well as experience at major fashion houses. Its approach combines creative content production, strategic storytelling, and media outreach to help smaller brands gain the kind of visibility typically reserved for larger players. Modern Vanilla positions itself in the premium independent services segment, appealing to brand founders who are looking for a values-aligned partner rather than a generalist agency.
Active promotions
Ready to use with your order at Modern Vanilla.
Free initial consultation for new brand founders who submit an enquiry through the website contact form
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Discounted first-month retainer for startups signing a minimum three-month PR strategy agreement
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Modern Vanilla in the news
Recent updates and background about Modern Vanilla, summarised in our own words.
Vanilla gains ground as a versatile ingredient in food and drink
Vanilla is increasingly valued in food and beverage development for its wide range of applications. Its appeal goes beyond traditional uses, making it a relevant ingredient in modern product formulation.
Vanilla fragrances noted as a popular choice among certain male consumers
Vanilla-scented fragrances are highlighted as a common preference among a segment of male fragrance wearers. Several specific products are mentioned in connection with this trend.
A $24 fragrance linked to Jennifer Lawrence's personal scent profile
An affordable fragrance combining patchouli, vanilla, and coconut has been associated with actress Jennifer Lawrence's reported signature scent. The product stands out for its accessible price point relative to its perceived appeal.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Modern Vanilla
Answers to the most common questions, based on search behaviour and our own research.
Is Modern Vanilla a legitimate agency?
Modern Vanilla is a real PR and styling agency run by publicist Erika, who has professional experience with both independent and established beauty and lifestyle brands. The agency operates via themodernvanilla.com and can be contacted directly at [email protected].
What kind of brands does Modern Vanilla work with?
The agency works with independent, founder-led brands in the beauty, wellness, and lifestyle space. It focuses on businesses that aim to make a positive cultural impact rather than capitalising on consumer insecurities.
How do you get in touch with Modern Vanilla?
Potential clients can reach out through the contact form on themodernvanilla.com or by emailing [email protected] directly. The agency states it will respond shortly after a message is submitted.
Does Modern Vanilla also offer styling services?
Yes, styling is listed as a separate service alongside PR strategy. Erika has styling experience at major fashion names in addition to her work as a publicist.
Your turn
Do you have experience with Modern Vanilla?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Modern Vanilla
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
