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Mission is a US-based webshop specialising in cooling apparel, towels, headwear, and accessories designed for active use in warm conditions. The brand positions itself around science-backed cooling technology and targets consumers who spend time outdoors, in sports, or in physically demanding environments.

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At a glance

About Mission

Main category
Cooling apparel and accessories
Free shipping from
$45 (US economy shipping)
Target audience
Active adults, outdoor and sports enthusiasts
Price range
From $9.99 (towels) to $29.99+ (headwear, apparel)
Customer service
Discount on sign-up
15% off for newsletter subscribers
Key technology
Chemical-free cooling, UPF 50 sun protection
Country
United States
Mission serves a broad audience of active adults, from runners and golfers to gardeners and outdoor workers, who prioritise functional comfort over fashion. The product range sits in the mid-price segment, with cooling towels starting around $9.99 and apparel and headwear typically priced between $16.99 and $29.99. The brand differentiates itself through proprietary cooling technology, including chemical-free activation and UPF 50 sun protection built into select products. Mission highlights recognition from awards such as the 2026 Shape Awards Fitness Winner and the 2026 TODAY Travel Awards Winner, and emphasises that its technology is science-backed rather than gimmick-driven.
October 2026

Active promotions

Ready to use with your order at Mission.

15% discount on your first order when you sign up for the Mission newsletter
To the shop
Free US economy shipping on orders of $45 or more
To the shop
Recent

Mission in the news

Recent updates and background about Mission, summarised in our own words.

Car and Driver

Porsche teases mid-engine supercar that could rival the 911

Porsche has released a teaser for a new mid-engine supercar referred to as the Mission S. The vehicle has prompted speculation that it could challenge the long-standing position of the iconic 911 model within the brand's lineup.

KTLA

Authorities provide update on underwater rescue near Catalina Island

Officials held a discussion regarding a recent underwater rescue operation that took place near Catalina Island. Details of the mission were shared publicly following the conclusion of the operation.

KCTV

Developer considers future plans for Mission Gateway as foreclosure continues

A local developer is exploring new possibilities for the Mission Gateway property while foreclosure proceedings remain ongoing. The situation raises questions about the long-term direction of the site.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Mission

Answers to the most common questions, based on search behaviour and our own research.

Is Mission a reliable webshop?

Mission has received thousands of five-star reviews according to its own website and has been recognised by awards such as the 2026 Shape Awards and the TODAY 2026 Travel Awards. The brand has been featured in mainstream media and offers a clear contact channel via email.

Does Mission offer free shipping?

Yes, Mission offers free US economy shipping on orders of $45 or more.

How do I contact Mission customer service?

Mission can be reached by email at [email protected]. A contact form is also available on the website.

How does Mission's cooling technology actually work?

Mission's cooling products are activated by water. Once wet, the fabric cools through evaporation, with different products offering cooling durations of 2, 3, or up to 8 hours. The technology is described as chemical-free and some products include built-in UPF 50 sun protection.

Your turn

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Your review = real impact + chance to win €250

Guarantee: every review triggers one of these 5 real donations:

  1. 1 Upload a photo Of your order or the product
  2. 2 Give stars 1 to 5 per aspect
  3. 3 Trigger a donation Plus a chance at € 250 cash per month
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