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Mission is a US-based webshop specialising in cooling apparel, towels, headwear, and accessories designed for active use in warm conditions. The brand positions itself around science-backed cooling technology and targets consumers who spend time outdoors, in sports, or in physically demanding environments.
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About Mission
Main category
Cooling apparel and accessories
Free shipping from
$45 (US economy shipping)
Target audience
Active adults, outdoor and sports enthusiasts
Price range
From $9.99 (towels) to $29.99+ (headwear, apparel)
Customer service
Discount on sign-up
15% off for newsletter subscribers
Key technology
Chemical-free cooling, UPF 50 sun protection
Country
United States
Mission serves a broad audience of active adults, from runners and golfers to gardeners and outdoor workers, who prioritise functional comfort over fashion. The product range sits in the mid-price segment, with cooling towels starting around $9.99 and apparel and headwear typically priced between $16.99 and $29.99. The brand differentiates itself through proprietary cooling technology, including chemical-free activation and UPF 50 sun protection built into select products. Mission highlights recognition from awards such as the 2026 Shape Awards Fitness Winner and the 2026 TODAY Travel Awards Winner, and emphasises that its technology is science-backed rather than gimmick-driven.
Active promotions
Ready to use with your order at Mission.
Free US economy shipping on orders of $45 or more
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Mission in the news
Recent updates and background about Mission, summarised in our own words.
Fashion writer makes the case for bringing back the jumpsuit
Fashion commentator Stephen Libby has argued in favor of reviving the jumpsuit as an everyday wardrobe staple. He highlights the garment's combination of practicality and style as reasons for its renewed relevance. The piece reflects a broader conversation about functional fashion choices.
Charges filed following fatal crash on Old Mission Peninsula
Criminal charges have been filed in connection with a fatal road accident on the Old Mission Peninsula that resulted in the death of 17-year-old Wilder Seeburger. The case has moved into the formal legal process following an investigation into the circumstances of the crash. No further details about the charges or suspects were available in the source information.
NASA Ames Research Center plays key role in Roman Space Telescope mission
NASA Ames Research Center has made notable contributions to the development and planning of the Nancy Grace Roman Space Telescope mission. The center's involvement covers specific technical and scientific aspects of the project. The Roman mission is part of NASA's broader efforts in space observation and research.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Mission
Answers to the most common questions, based on search behaviour and our own research.
Is Mission a reliable webshop?
Mission has received thousands of five-star reviews according to its own website and has been recognised by awards such as the 2026 Shape Awards and the TODAY 2026 Travel Awards. The brand has been featured in mainstream media and offers a clear contact channel via email.
Does Mission offer free shipping?
Yes, Mission offers free US economy shipping on orders of $45 or more.
How do I contact Mission customer service?
Mission can be reached by email at [email protected]. A contact form is also available on the website.
How does Mission's cooling technology actually work?
Mission's cooling products are activated by water. Once wet, the fabric cools through evaporation, with different products offering cooling durations of 2, 3, or up to 8 hours. The technology is described as chemical-free and some products include built-in UPF 50 sun protection.
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