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Miss Circle is a New York-based women's fashion label founded in 2016, offering occasion wear, formal gowns, and everyday styles through its online store and a flagship location in Soho. The brand positions itself around self-expression and inclusive design, catering to women of all ages, sizes, and backgrounds.
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About Misscircle
Founded
2016
Founder
Isabel Deng
Headquarters
Soho, New York
Flagship store
417 West Broadway, Soho, New York
Main category
Women's occasion wear and dresses
Price range
From £89 to £627+
Notable lines
Red Label, Eco Luxe, Bridal
Target audience
Women of all ages, sizes, and backgrounds
Miss Circle operates in the premium-to-luxury segment of women's occasion wear, with price points ranging from around £89 for separates to over £600 for bridal gowns. The label is aimed at women who want statement pieces for formal events, galas, weddings, and nights out, with a design aesthetic rooted in New York City's fashion culture. The assortment includes curated lines such as the Red Label, focused on embellished and beaded gowns, and the Eco Luxe line, which uses natural fabrics like linen, ramie, and cotton gauze. Founded by Isabel Deng, the brand runs both a global e-commerce operation and a physical flagship store at 417 West Broadway in Soho.
Active promotions
Ready to use with your order at Misscircle.
Seasonal campaign offering a selection of new styles at a reduced introductory price for a limited period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Misscircle in the news
Recent updates and background about Misscircle, summarised in our own words.
Basketball player Angel Reese wears Miss Circle micro miniskirt
WNBA player Angel Reese was photographed wearing a very short micro miniskirt from Miss Circle. The look drew attention in fashion media due to the notably brief length of the skirt.
Visit Misscircle →New Arrivals at Miss Circle
Miss Circle regularly updates its new-in collection with fresh styles for women of every shape, size, and background. The brand describes itself as an international online retail destination rooted in New York City's energy and fashion culture.
Visit Misscircle →Formal Dresses for Every Occasion
Miss Circle's formal dress collection includes dramatic maxi gowns, sleek satin styles, and embellished designs suited for weddings, galas, and special events. The range spans both the Red Label and general dress categories.
Visit Misscircle →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Misscircle
Answers to the most common questions, based on search behaviour and our own research.
Is Miss Circle a reliable online store?
Miss Circle has been active since 2016 and operates both a global online store and a physical flagship location at 417 West Broadway in Soho, New York. The brand has an established presence in international fashion retail and maintains a design studio at the same Soho address.
What kind of dresses does Miss Circle sell?
Miss Circle focuses on women's occasion wear, including formal gowns, mermaid dresses, maxi dresses, mini dresses, and bridal styles. The assortment also includes matching sets, tops, bottoms, and jumpsuits, across lines such as Red Label and Eco Luxe.
Does Miss Circle have a physical store I can visit?
Yes, Miss Circle has a flagship store at 417 West Broadway in the Soho neighbourhood of New York City.
Are there any discounts or sale items at Miss Circle?
Miss Circle runs a sale section on its website. At the time of writing, an extra 20% discount on sale items was available using the code SALE20 at checkout.
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