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Miss Circle is a women's clothing brand founded in 2016, offering occasion wear, formal gowns, and everyday styles through its online store and a flagship location in Soho, New York. The brand positions itself around self-expression and celebrates women of all ages, shapes, and backgrounds.

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At a glance

About Misscircle

Founded
2016
Founder
Isabel Deng
Headquarters
Soho, New York
Flagship store
417 West Broadway, Soho, New York
Main category
Women's occasion and formal wear
Product lines
Red Label, Eco Luxe, Bridal, The Soirée Edit
Price range (Red Label)
From £314 to £448
Eco Luxe materials
Linen, ramie, cotton gauze
Miss Circle operates in the premium to upper-mid segment of women's fashion, with a particular focus on occasion and formal wear including mermaid gowns, sequin dresses, and embellished maxi styles. The brand was founded in 2016 by Isabel Deng and is headquartered in Soho, New York, where it also runs a physical flagship store at 417 West Broadway. Alongside its statement Red Label line, Miss Circle offers an Eco Luxe collection featuring linen, ramie, and cotton gauze pieces aimed at sustainability-conscious shoppers. The typical customer is a woman looking for a distinctive, dressed-up look for events such as galas, weddings, or parties, rather than everyday basics.
July 2026

Active promotions

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Buy two selected items for a fixed combined price, offering a saving compared to purchasing each piece individually.
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Seasonal sale on selected Eco Luxe and Red Label pieces, with discounts applied directly at checkout without a code needed.
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Misscircle in the news

Recent updates and background about Misscircle, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Misscircle

Answers to the most common questions, based on search behaviour and our own research.

Is Miss Circle a reliable place to shop online?

Miss Circle has been operating since 2016 and has a physical flagship store at 417 West Broadway in Soho, New York, which adds a layer of credibility as an established brand. The company also maintains an international online retail presence. Checking customer reviews on independent platforms can give a good picture of recent shopping experiences.

What kind of dresses does Miss Circle sell?

Miss Circle focuses primarily on occasion and formal wear, including mermaid gowns, sequin dresses, maxi dresses, mini dresses, and blazer dresses. The brand also offers swimwear, matching sets, and outerwear alongside its main dress collections.

Does Miss Circle have a more sustainable clothing line?

Yes, the Eco Luxe collection uses natural fabrics such as linen, ramie, and cotton gauze. Pieces in this line include dresses, skirts, tops, and swimwear at prices generally between £62 and £242.

Can you visit a Miss Circle store in person?

Miss Circle has a flagship store located at 417 West Broadway in the Soho neighbourhood of New York City. The brand describes this as a one-of-a-kind retail experience for customers who want to see the collection in person.

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